When you listen to this interview, this guy is on fire. He lost 50 million when the crash happened in 2008. And he has built back an absolute empire through multifamily housing. We don't really go in deep on the multifamily side. What we do go deep in on is mindset, goal setting and how to make shit happen. If you're in a position right now you really want to get to the next level. Rod gives you a lot of tools and a lot of resources, listen to this podcast, get your pen out and a piece of paper, because you're going to want to take some notes. Enjoy “Happiness Doesn’t Come from Achieving Goals. It Comes FromProgress and Growth That Is Coupled with Contribution AndGiving Back. Thank God I Finally Got That Memo!” Rod Rod Khleif is an entrepreneur, real estate investor, multiple business owner, author, mentor, and community philanthropist who is passionate about business, life, success, and giving back. As one of the country’s top real estate trainers, Rod has personally owned and managed over 2,000 properties. Rod is Host of the Top-Ranked iTunes Real Estate Podcast which has been downloaded more than 13,000,000 times – “The Lifetime Cash Flow Through Real Estate Investing Podcast.” Rod is the author of the #1 best selling book “How to Create Lifetime Cash Flow Through Multifamily Properties” considered to be an essential “textbook” for aspiring multifamily investors. You can connect with Rod http://rodslinks.com/ When you're ready, head on over to https://easysell411.com https://billyalvaro.com https://billyssecrets.com
When you listen to this interview, this guy is on fire. He lost 50 million when the crash happened in 2008. And he has built back an absolute empire through multifamily housing. We don't really go in deep on the multifamily side. What we do go deep in on is mindset, goal setting and how to make shit happen.
If you're in a position right now you really want to get to the next level. Rod gives you a lot of tools and a lot of resources, listen to this podcast, get your pen out and a piece of paper, because you're going to want to take some notes. Enjoy
Rod Khleif is an entrepreneur, real estate investor, multiple business owner, author, mentor, and community philanthropist who is passionate about business, life, success, and giving back. As one of the country’s top real estate trainers, Rod has personally owned and managed over 2,000 properties.
Rod is Host of the Top-Ranked iTunes Real Estate Podcast which has been downloaded more than 13,000,000 times – “The Lifetime Cash Flow Through Real Estate Investing Podcast.” Rod is the author of the #1 best selling book “How to Create Lifetime Cash Flow Through Multifamily Properties” considered to be an essential “textbook” for aspiring multifamily investors. You can connect with Rod http://rodslinks.com/
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Billy 00:03
Welcome to unstoppable real estate investing wealth. My name is Billy Alvaro, aka the unstoppable BA former billion dollar mortgage banker gone bankrupt turn professional real estate investor, where each week you'll learn the tools, strategies, systems and secrets myself and other highly successful real estate investing entrepreneurs use to start, grow and scale their businesses creating massive profits and how you can too, and we'll teach you how to put those profits to work. So you no longer have to get ready to finally experience financial freedom and generational wealth now let's get started. What is going on everybody? Welcome back to the episode of unstoppable REI wealth you know who I am BAunstop Mr. Billy Alvaro, and today I'm loving them in to interview this guy. I met him once before he doesn't remember me. But I definitely remember him had an impact, because his story was a little bit like mine, but he got crushed. Mr. Ron Khleif, Ron How you doing today?
Rod 01:05
Good brother, Let's have some fun, man.
Billy 01:07
Yeah, do you I missed a mindset. So I really want to get into your backstory first. Because I think that's gonna have a lot of the market we're just about to come into. It's gonna help a lot of people who are listening out there.
Rod 01:17
Oh, sure. Sure. Sure. So Well, listen, I'm gonna go way back. So I'm an immigrant. I was born in the Netherlands, Holland, you know, wooden shoes and windmills and emigrated when I was six years old with my brother Albert, my mother's mancia. And we ended up in Denver, Colorado, and we didn't have much. In fact, you know, I remember we shopped at an expired food store. And I remember drinking powdered milk with our cereal in the morning, which I promise you sounds better than it is and wearing clothes from the goodwill and the Salvation Army all the way through junior high school till you know, I lied about my age went Burger King, because I got so disgusted and flip burgers so I could buy my own clothes. And I'm sure you've got your peeps listeners that had it harder than I did, or maybe even have it harder now. But I knew I wanted more. And luckily, my mom had an incredible work ethic. So she babysat kids, so we'd have enough money to eat. And with her babysitting money, she's a bit of an entrepreneur, she actually invested successfully in the stock market. And she also invested in, in real estate. Now her first real estate acquisition was a house right across the street from us. When I was about 14, she paid about 30 grand. And then when I was she bought it was babysitting money again. And then when I was 17. She told me she'd made $20,000 in her sleep that and that she hadn't done anything had gone up in value. 20,000 I'm like what? You made 20 grand you didn't do anything? Screw College, I'm getting into real estate. So I went and got my real estate broker's license, right when I turned 18 You know now to be a broker. You have to have some experience. But I was a broker. I could have my own office. I just through education back then. And well, my first year in real estate I made about a grant. Okay, might you say 8000? Yes, eight and only three zeros. Okay, I still live at home. Okay, my first into second year, I still lived at home. Second year, I made 10,000. But my third year, I made over 100 grand. So what happened between year two and year three that caused me to 10x my income? Well, what happened was I met a guy that taught me about mindset and psychology and how really 80 to 90% of your success in anything is just that your mindset and your psychology only 10 to 20% You know, the flipping like like you teach or the multifamily like I teach it's, it's, you got to actually do something with what you learn, right? It's the do it's the pushing through fear. It's the pushing through limiting beliefs, it's the getting uncomfortable to go make it happen. And so you know that I met that guy. And fast forward to today, you know, I've owned 2000 houses that I've rented long term in three states, I've owned 1000s of I own 1000s of apartment units. Now. Back in 2006, my net worth went up $17 million while I slept. And if you want to do the math on that, it's like $8,300 an hour over the year. And of course I did and I got ahead so big, I can barely fit it through a door. And I thought I was a freaking real estate God. You know, when that happens, God the universe will give you a nice little smack. Well, that was 2008. I lost everything I lost $50 million in 2008 conservatively. And so like you said, I'm known for talking about the mindset it took to up to 50 million to lose in the first place. But then even more important, or at least as important, the mindset it took to recover from losing $50 million. So happy to drill down on that with you if you'd like brother.
Billy 04:19
Yeah, for sure. Right. So I want to go in just a little bit deeper on that. So you lost 50 million. What was the timeframe that it took you to actually get yourself back to where you were starting to earn again. Was it a year? No,
Rod 04:31
no, I recovered pretty quickly. I actually I actually formed a litigation support company to help people that were in foreclosure and so I it was something hadn't been done before. And what I did was I provided back office support to law firms and five states that did foreclosure defense work, okay to help people modify their loans we have 1000s of families saved there have saved their homes. I hated the business because it's not nobody's happy when they're losing their home. And I sold it a few years ago but at one at one point It was a $10 million business was 60 employees. So I'm an entrepreneur, you know, I'm a shiny Penny guy I have built, you know, I don't call them failures, that was a $50 million seminar, okay? I call them seminars because they're only a failure if you don't get your ass back up, or you don't get the lesson, right. You know, as an entrepreneur, we're like a shark. We only die if we stopped swimming. Right? And so, you know, I have built 20 I counted like about a year ago, and I was blown away by how many I built 27 businesses in my career so far. I'm 62. And, and so 27 Several been worth 10s of millions of dollars most spectacular flaming freakin seminars. Okay, but, you know, we fail our way to success. I, you know, I got to meet I belong to many masterminds, you and I talked about that before we went live here. And you and I both were, are and we're a member of a particular mastermind. But, you know, I was in a mastermind of digital marketers, because, you know, that's, that's a you know, when you're in the thought leadership business, you're also a digital marketer. And, you know, some of the best marketers in the world were in this and I got to meet the billionaire owner of Spanx, Sara Blakely. You know, that started with $5,000 and I know she's she was in Forbes last month and she's a billionaire and she told me that her dad used to ask her what have you failed that this week her debt her brother he asked him once a week you know what have you failed that this week? And I thought what an awesome freaking question ask your kids so they don't fear failure. Right? But anyway, I digress.
Billy 06:26
So now all right, you've been you failed the 50 million in you had multiple businesses. How long have you been in the space you're in which is multifamily?
Ron 06:34
Well, I was in multifamily back when I failed I had apartment complexes when I failed. See, here's here's here's the timeline. So right when I lost everything in 2008 8800 houses that were rented, okay, and I had a couple of several apartment complexes and here's the problem so people ask how did you fail because listen, I was only a 30% loan to value Billy I wasn't overleveraged people haters online and I go you were over leveraged? No, it wasn't a 30% freakin loan to value and here's what happened. So I had 800 houses and it was houses to pull me down. Okay, not the multifamily Okay, so I had houses two hours north of me two hours south I mean everywhere in between very difficult logistically to handle Okay, so for you know, and in Florida has no state income tax. So property taxes are higher, you know, insurance, I had properties in wind and flood zones, insurance was high. Both of those things massively impact cashflow. But what killed me was if I sent a maintenance guy to one of my apartment complexes, everything's the same. So you can stockpile the plumbing parts, the HVAC parts, the window locks, the doors, the fixtures, the you know, plumbing and all that. And so they're in and out in an hour we'll find to send him to one of my houses that's an hour hour and a half away they have to go see what's wrong. Every house is different than they have to go find a Home Depot or Lowe's you know, where we have an account and I don't know about you Billy, but when Rod's happy as tries to fix something in his house, he goes to Home Depot more than once. Okay, and and you know, it's the same thing with with with multifamily. I mean with maintenance guys. And so what took an hour one of my apartment complexes to call day at one of these 800 houses. Now, here's the key piece. These were C Class houses. Okay, you know, there's a, b, c and d class, a obviously brand new nice stuff. D is the frickin hood. Right? Well, these were C so a step above D and, you know, that's a tougher demographic. They're older. Okay, so a lot more maintenance. So the maintenance really killed me. But see, I thought Florida was recession proof. You know, I thought 80 million baby boomers getting old and getting cold. You know, Florida was going to just survive anything. Why was I wrong? And so when it all imploded? Well, there's one other piece I didn't pay attention to the tenant demographics back then if they had a good job, and they you know, they paid a deposit and decent credit I let them rent. Well, I discovered when it all fell apart, that I had a ton of them that were contractors jobbers, plumbers, electricians, drywallers painters roofers which fell off a frickin cliff and oh eight nine they'd have work so now I pay attention to where everybody works and I look for you know, recession resistance but but back then I didn't and so it was like the perfect storm and here's what's crazy. I was at a 30% loan to value in 2006 and seven by 2009 into 2009 that was upside down it dropped more than 70% My Portfolio did that somewhat drop but here's why I started my podcast what six and a half years ago because my multifamily did just find through that and so my messaging was hey if you're gonna buy and hold unless you know if they're close to you fine you can do single family but otherwise for God's sakes do multifamily if you're you know, in a situation like I was where I was spread out and because my multifamily did just fine I would have still had those apartment complexes if I hadn't cross collateralized them with packages of houses to save you know, to say half a percent interest 50 basis points or something.
Billy 09:48
So you ended up rather than losing everything all the way I lost
Rod 09:52
it all brother. I mean, I thought I was set for life, man. I mean, you know, I had eight 800 houses and several apartment complexes at it. at a very low loan to value so, you know, I thought I was freaking set, but see it light here, here's the thing. It's all about freaking cashflow. Okay, and so they really didn't quite cashflow even at that low loan to value because they were spread out because of some of the things I just explained. You know, it's harder to cashflow single family than it is apartment. So it just is. And you know, people say I'm crazy. And I'll argue with you and I know you do single family a lot. And, and but but it's that's been my experience and you know, unless, again, they're tightly in a little group like like almost like a multifamily, like they're within 1015 20 minutes of each other so that then you can then you can easily manage logistically, but the way I had it was, yeah.
Billy 10:44
So did you go and file Chapter Seven, chapter 13? Oh,
Rod 10:47
you know, I should have actually I didn't, I had hundreds of foreclosures, and I would have been smart to bankrupt and I didn't, because it just I would have been had a clean slate I'd have been done. It's been, you know, it's been so long ago, but I didn't and so they hung out there for a long time. But, but anyway, you know, listen,
Billy 11:04
what was the timeframe from you like losing your shit houses going upside down to going through this foreclosure process?
Rod 11:09
So I started the podcast, okay. And I used to, and I had that litigation support company. And it's really funny, you know, I just broke 14 million downloads on my podcast. So it's the largest commercial real estate podcast in the world. And, and, you know, in, in, but it's funny, you want to make God laugh, tell him your plans. I used to tell people early on when I started, I'm never gonna sell you anything. I just want to add value because that was the truth. And I took free phone calls from my listeners say, hey, talk, call me I'll help you with anything. I've done a lot of business, a lot of real estate, I don't have nothing to sell, I'll just help you. And I took hundreds of those phone calls. And I just freaking loved it. I didn't think I would actually and I just loved it. And and then it, you know, took off. And I'm like, okay, stupid, when I hit a million downloads, you probably ought to do something with this. And so I wrote a best selling book, I gave away 20,000 20,000 copies of the book I gave away, I still give the book away, you pay shipping, and you can get the hard copy. But you get the PDF for free. And you know, and it was the number one best seller and but it's, it's called How To Create lifetime cash flow through multifamily properties. But here's the thing, the subtitle is the new rules of real estate investing. And I'm going to tell you, if we start if we talk about where we are in the economy right now, the new rules are focused on frickin cash flow. Don't call me and tell me you can buy this property for a million dollars that sold for 3,000,010 years ago, I don't care. How does it cashflow? Because that's how I lost my ass was I didn't pay attention to the cash flow. Okay. And so yeah, I had that I had the equity and I had the net, you know, the net worth and I had the low loan to value, but these things really weren't cash flowing well, and that's what killed me. And so and that's what's coming. Okay, but But you know, we haven't talked about
Billy 12:44
that a little bit. I want to go back to the mindset piece. So you go through shit hits the fan, you're going through this whole turmoil of losing everything mindset, where is your mind that you're like, No,
Rod 12:55
oh, I hid under a rock for a while, you know, a little eyeball poking out. And, you know, I just picked myself up pretty damn quick. You know, I spent a lot of time with Tony Robbins followed him around the planet for 20 years. And by the way, if you can ever see him just do trust me while he's still speaking. He's extraordinary. But, you know, so that helped a lot. But and I was in a mastermind back then, too. I was in his Platinum Partnership. And there were people thriving through that crash, okay, they're like, Okay, plus 50 million, get your butt up and get back to it. You know, that's who you want to be around when the stuff hits the fan. Right. And so, you know, I was around people that were killing it. And so that was really helpful. And I hired a coach back then to help me with with the business and helped me focus on you know, what I really needed to focus on, but I'm going to tell you, the big thing that I did was I really got aligned, realigned with what I wanted, and why I wanted it. Okay, I got reassociate it with my goals. And and I'm going to tell you, and that's going to be super important. You know, I think it was mentioning to you, I just Trump a big Trump headline, he's saying there's going to be a depression, not a recession, okay? And you know, love him or hate him. He's usually right, so I'm just going to tell you better pay attention now. Should you be scared? No, you should get freakin excited because Biden been hiding under a rock and pretty disgusted with real estate. I'd be on the back of my yacht right now, Billy, because there was an incredible opportunity in 2009 1011 and 12. In fact, you listen to my podcast, you know, I interview some of the best multifamily operators on the planet. And there's, there's like a, you know, the ones that have 5000 plus doors, they almost all started in 910 11 and 12. That's what we call a clue. Okay, and so that's coming again. And so again, get excited. You know, if you're going to learn how to flip my God, you better learn quick, okay, if you're gonna learn multifamily, you better run quick, because once we're in the thick of it, it's going to be too late, but incredible opportunities coming. So I want to get into that. So what I'm sure
Billy 14:47
you were deploying some of these tactics that you learned back in Oh, eight 910 11. So what should people when the market takes a shift what they should be doing now? In order
Rod 14:57
education is the number one thing education As the number one thing and building connections in my business it's it's knowledge and connections and so you know, not to shamelessly plug but I've got a two day bootcamp coming up in October I don't know when this episode will air but but it's in October and your peeps, it the price right now is 100 bucks and I don't sell anything, okay? So it's not like a big sales pitch. It's there's nothing being sold, you couldn't I couldn't take your money if I wanted to. But it's 18 hours of training for $97 Okay, now, if you watch this later, and the price has gone up, if you DM me on any social channel, I give you coaching still come for 97 because it'll be four times that at some point five times that but but if it's multifamily, for God's sakes, get your butt to that bootcamp, but if it's not pick your vehicle, okay. And when I say vehicle flipping, wholesaling, you know, a different asset class, like shopping centers office, although I'd be careful with those two, because those are going to suffer when the economy really hurts, you know, for example, COVID, I thought COVID was going to was going to be the catalyst for what's coming, okay. And it was a blip. Now, shopping centers and offices, got their butts kicked, because you know, people work from home, you know, and then you've got that Amazon dynamic was shopping, of course, COVID killed any service industries. And so, you know, but but multifamily, we got hundreds of 1000s of dollars on my apartment complexes, when rental assistance for renters to pay their rent, that didn't happen in these other asset classes, you know, self storage, office, retail, industrial, none of them got help like that. So, you know, that's, that's why I love what I do. Because it's the other thing is, you know, if no, if I mentioned this, I think I did within No, I didn't within three years of the big crash in oh eight rents exceeded pre crash levels, multifamily rents. I mean, it's an incredibly resilient asset class, and that's why I love it, but, but back to mindset, so I got real lined with what I wanted and why I wanted it. Now, I do this, you know, if you come to my bootcamp, the first hour we spend is on goals, how they, how they get anything, if you don't know what it is, you got to know what you want with clarity. And when the stuff hits the fan. If you're focused on the pain, whatever you focus on gets larger, both positive or negative. So you need to be focusing on what you want and what you don't want. And you know, I just had to coach my daughter actually, she just came off a horrible cancer diagnosis and she's cancer free now thank God but literally spent eight months in the hospital and, and she was depressed and I had her on my on my porch this weekend. And I said, Baby, you know, you need to you need to get realigned on what you want and why you want it because she was reliving all that pain. And and if you know when the soup hits the fan here, guys, it's going to you know, of course, the news, don't get me started on that you're going to be you're going to hear about how horrible everything is how real estate will, you know, won't will be bad for decades. That's what was going. That's the That's what the news was in Oh, eight, nine, it was just crap. And so don't get caught up in this fake news. And you know, they're not there to inform us. They're there to startle and scare us. So be just be, you know, stand guard at the door to your mind. You know, focus is everything. Because, you know, I get students to call me and say, Hey, how do I get out of student loan debt? And I'm like, Wrong question. How do you make so much freaking money, the debts irrelevant, right? So focus through all this is critically important goals is critically important. By the way, I do a goal setting workshop with music and a guide you can download every year on New Year's Day. And then if you go to rods, links.com I'll guide you through it, it's free. I'm not going to try to sell you anything. It's really powerful. Because, again, it's so critical, you know, for you to be paying attention or focus. If you watch Billy, you're a leader. There's no question your frickin leader and what in what's coming, though and even right now the world really needs leaders, okay. And as a leader, even just the leader of your family, you've got to pay attention to what you're focused on. You know, I do these clips on my podcast every week called Own Your Power their motivational clips, and you give me five minutes or five minutes, give me five minutes a week, I will do ship. But even if it's not me, go on YouTube, watch the motivational videos, bring in the good stuff. Just be really cognizant,
Billy 18:59
I want you to give, give some some meat, I want you to give some substance because you're talking and I'm loving what you're saying. But I want you to get some real serious like work on the brain. Like, what can you do specifically?
Rod 19:10
Okay, let's do it. Let's do it. Let me let me let me just go ahead and give you a quick synopsis of the goal setting, okay, because it's super powerful. So pick an hour when you have a lot of energy. And this is going to walk you through the process because you can do this whether you watch me or not. But but you've got to sit down and and you know, here's the thing, Billy people spend more time planning a freakin birthday party than they do designing their lives. This is designing your life. So it starts with knowing what you want and why you want it. So I'll give you a quick highlight. So you've got to you've got to sit down pick an hour when you have a lot of energy and write down everything you could ever possibly want in life, all the stuff the houses, the cars, the boats, the jet skis, I saw the bins by the way, cool, you know all that stuff, write that down. And then you know write down how much money you want in the bank in three years. How much money you want the bank in 10 years right how much cash flow you want from your real stead investments in three years, and in 10 years, you know, and take the lid off your brain, imagine if you write it down, you're gonna get it, which is not outside the realm of reality, because we have in our brain something called the reticular activating system. And that's that filter that keeps us from going crazy, frankly. But it also directs us subconsciously, in the direction of what we think the brain thinks we're interested in the greatest examples when you first buy a car, you never noticed them before you buy the car, they're everywhere, were they there before, of course they were, that's your reticular activating system. And just writing the goals down starts that process. Once you can't think of another thing, write down everything you want to learn in this lifetime, you know, foreign language, skill, whatever it's multifamily, for God's sakes, come see me in October, but whatever it is, write that down, write down also, all the things you want to do, you know, you want to you want to climb every mountain over 14,000 feet. In fact, there's a guy in another mastermind I belong to that just finished doing that, or, you know, I jumped out of a perfectly good airplane a few years ago, I'll never freakin do it again. But that's off this bucket list stuff to write that stuff. Okay. And then lastly, write down who you want to help we do more for others than we'll ever do for ourselves. And this is the fuel to get you going. So write down who you want to help like I bought my parents a house here when my parents were alive on a canal, bottom a car, you know, took them on cruises, who do you want to do things for, write that down? Once you can't think of another thing, put a time limit on each goal that makes it real put how many years you think it's going to take you achieve it a one, a three, a five, even a 10 or a 20. Recognizing that as human beings, we will overestimate what we can do in a year and massively underestimate what we can do in 510 or 20 years. I'll give you an example. When I was 18, I lived in Denver, but I knew I was wanting to live on the beach. And of course, there's no beach in Denver. So I would visualize the sand and the surfing the waves and 20 years later, I built this $8 million 10,000 square foot mansion on the beach at the beach on one side. And my boats on the backside it was a Gulf to Bay like a slice through an island. And that was unthinkable when I was 18. But I manifested it and I made it happen. So again, take the lid off your brain, put a time limit on each goal. Once you've done that, pick your number one goal. I mean that goal when you get it, you're like holy shit, you know you've arrived, when you get that goal, put it on a separate sheet of paper, then pick your top three one year goals, put them on a separate sheet of paper. Now at this point, so you've got four goals, your number one goal, your top three, one goal goals. At this point, you're ahead of 99.9% of the people on the planet. But there's just one more quick step, you need to write down under each one of those goals, why it's an absolute freakin must for you to achieve it. Okay, and use emotionally charged words words are very powerful words like incredible, beautiful, amazing, you know, so I can show my kids what incredible success looks like. So I can show my wife what it means to live a life of amazing abundance. So we can have unbelievable freedom to do whatever we want, whenever we want, wherever we want, bring whoever we want, whatever is going to juice you write that down, okay? And then and then once you've gotten a positive reason why put a little pain in there and make it hurt, you know, if you don't achieve the goal, so I don't feel like a failure. So I don't fail my kids. So I don't feel my husband or wife. So I don't live a life of regret. There was this nurse in Australia, Billy named Ronnie were. And she was a hospice nurse. So she took care of patients when they were about to die. And she asked him a question. And the question was, Do you have any regrets she wrote a book about it's called the Five Regrets of Dying. You know what the number one regret was? Not living the life I could live live in someone else's life not doing what I know I'm capable of. I can't think of anything worse than that. Okay. So if you're afraid of failing, fear being in the same frickin place you are right now a year from now unless you absolutely freakin love where you are right now. Okay, so put the pain in there. And the last thing get pictures. Okay, get pictures, put them around. You make declarations. I'll give you some public examples of this. Jim Carrey, the actor, the comedian when he was flat broke, wrote himself a check for $10 million. And he used to go up by the Hollywood sign He visualized caching it that's how much money he made for Dumb and Dumber. Jimmy Lovato the singer when she was unknown 12 years ago posted on social media one day I'm gonna sing the national anthem at the Superbowl, not this last one, the one before see who sang me when I was 18. I figured I had to have a four door car to show people houses and I bought this bone frickin ugly Ford Granada piece of crap for doors bench seat in the front. But that's what I figured I need it. And my I dated a girl and worked with her dad. And he had two Corvettes, and let me drive one. And I was like, holy shit because he let me take her out and I'm like, Oh my God, that's incredible. So I got a picture out of a magazine. This is before the internet, put it on the visor, that photo of her and at a certain time I sat in that piece of crap. I saw that Corvette within a year or two at a beautiful red Corvette. I'll give you a couple more examples but I want to pre frame all these personal examples including the house it's not me bragging okay, this stuff doesn't even interest me anymore. I just want to inspire you to what's possible. Okay. So this is I had the Corvette This is when the TV show Magnum PI was out there actor's name was Tom Selleck and he drove his Ferrari 308 And I thought that the first time I saw an exotic car I was like, oh holy crap, that's the coolest thing I've ever seen got a picture of that actual car put on the visor of my Corvette. Within a year or two out of Missouri it looked just like it last car example I'm the guy that always wanted a Lamborghini I had the pictures growing up and what's interesting posters and stuff and my my son collected models of exotic cars and I bring the model to my boot camps to show people he had a model the exact same color and style that ended up getting which I wrecked but anyway, we won't go into that but but so get the pictures put them around you in fact, I'll show you guys something if you're watching this this is my planner Yama, Dinah's oh you can't see it committee in the back of this thing. I've got pictures that have been in here for 20 years let me try to keep it I don't know if you can see it or not. Okay, so the first pictures Yeah, thinks the lighting screwing it up. But anyway, the first pictures are my gratitude pictures Yeah, you can't see him really but in the then I've got stuff that I wanted you know this this top picture you can't see it dammit. Yeah, let me see if I can get asked right well anyway top picture picture looks just like the house I had on the beach. Okay, this before I built it. I lost that house and all the craziness Okay, and and now I live in a compound I've got six buildings I've got you know, big exercise facility and video studio. I built a guest house on the water big main house. And it looks just like this bottom picture here. That the wall is exactly the same as the wall behind me which is my backyard and because God's got a sense of humor. I can see my old house across the bay literally it's right on my backyard. It's hilarious. But but then I've got you know, stupid shit like watches I still that's still advice. I got a few $100,000 with the watches. There's the Lamborghini before I ever got it. You know, the rolls the Bentley all this stupid crap that I thought was important at one time, but I got it because I had pictures. So get the pictures, put them around, you get vision boards. screensavers. Put them on the wall. This stuff works, guys. And I know I lost some of you analytical ones with all this. But I'm just telling you, this is how I had 50 million to lose and how I got it back. So
Billy 27:01
yeah, and to your point, right? I mean, you're still doing this today.
Rod 27:01
Yes, I am. years ago, we're on the floor right there. You can't be on the right there on the floor behind me here. You can't see it. Because this thing is different than zoom with the green screen. But I got vision boards right behind me. I will sit every morning. There's a recliner behind me. And I'll sit there and I'll just do gratitude. I'll do gratitude for my amazing supermodel beautiful wife and she is and more beautiful on the inside than the outside. I'll do gratitude for you know, my my kids. Of course, I do gratitude for my coaching students my foundation, but then I'll do gratitude for the things that I want as if I already have them. And I know you're going oh, good lord. Yeah, well, this is how you get the shift guys, okay. It's how it frickin works. Okay, and I, I will sometimes get emotional, being grateful for some I don't even have yet because I know it works. Okay. So gratitude, by the way is a critical piece of this. It's super important. That's why the first pictures I showed you are my gratitude pictures my kids when they were growing up, because everything starts from a place of gratitude. That's how you manifest the stuff in your life. So a
Billy 28:04
lot of people a lot a lot of people think it's a bunch of bullshit, but you and I both know it's
Rod 28:09
not the successful ones, not the successful ones. I'm just gonna tell you right now, the ones that that bitch and hate and stuff, which I get tons of that online, but you know, not the successful ones because they know it works.
Billy 28:21
Exactly. 100% It's ingrained in my in my DNA been doing this shit for years. I love the fact that you're doing I love the fact that he's still doing it. There's a lot of guys start out but they don't continue. You're 62 And you're still
Rod 28:32
it's how I got my wife. It's how I got my wife. I had pictures on a vision board of what I was looking for in a relationship. The minute I met her I was dating like four or five women and I was like an escaped convict after my marriage collapse. And but then the minute I met her was like Doom done, it's hurt. I mean, I just knew it because I'd already I'd already visualized and manifested it. And yeah, and this stuff works, guys. You know, I used to have a sign on my wall that said 100,000 a month I had it on the bid on the wall above my bed to a wife hated it. Now of course, it's got an extra zero. Okay. And so, you know, and because this stuff works. So goals are important. peer group, I told you about my mastermind. I was in Tony Robbins platinum partnerships, super important. Get around people that aren't afraid of your goals and dreams, tons of naysayers out there. Third, focus, focus on what you want, not what you don't want. And then then a couple other quick steps on mindset. One is you have to make a decision. You have to just decide Enough is enough. I'm done. I'm done coasting. And the Latin root for the word decision means to cut off. If you're going to attack the island, you're going to burn your ships because you're taking their damn chips home. That's a frickin decision. It's not one foot in one foot out is done. decision. And then you got to take that first step. You know, Dr. Martin Luther King said you take that first step in faith, the next step will be revealed. And that's the thing to remember. And especially in my business, which is more complex than single family houses, you know, and it's intimidating to people. But But listen, what you got to remember is you can drive all the way across the United States at night only with your car will and seeing 50 feet in front of you. And you know, you'll make it other people have made it. You could have obstacles, but you know, you know, and it's like that with any goal and especially our business, you know, but you got to take that first step.
Billy 30:13
Yeah, great analogy, bro. You really do bring the fucking heat. Like, bro, you. Good thing? I'm not 100% I think I met somebody with more energy than me. Guy, man, you really want it today. Listen, I would like
Rod 30:27
to say one thing though. Please, please let me say one other thing super important about goals, Billy. And I know I've been rambling and rambling. But this is super important. You know, I built a talks about building that house on the beach. Right? It took me 20 years to build that thing. Okay. And two months after I moved in, I'm floating in the pool at night. And I'm looking up at this testament to my ego, which is really what it was. It was to prove the world I was good enough. It's embarrassing to admit that. But again, I worked for this for 20 years. I'm floating in the pool at night, the pools changing colors. It's got fiber optic lighting and give you an idea of this house giant waterfall from the second floor balcony into the pool yet to walk through the waterfall to get to the pool of pools and magazines and a big spiral staircase up through the middle wine cellar elevator. On the second floor. I had aquariums around the spiral staircase cost me almost 200 grand so this gives you an idea the house. So I'm looking at this thing and I got depressed. And I don't mean a little depressed. I mean, I got really depressed. I'm like what the hell, I've just achieved success like times 10,000 I've got the mazaraki and the Benzes in the garage. I've got the beautiful wife and the kids and the incredible house. And this is what I want to share about about goals guys, there were several things happening. First is you never achieve a big goal without having other goals lined up behind it because like the Good Book says without a vision the people perish you need a vision for the future. That's number one. I didn't know what I was going to do next. Second thing is it's never about the goals happiness comes from progress and growth. So you got to celebrate your progress on your journey even the little stuff consciously. So you're happy when you have the delays and the setbacks but the biggest thing was I've been totally focused on rod rod rod rod show the world I'm good enough show the world I matter. So that's the year I went saw Tony Robbins to try to get my shit back together because I was so depressed. And of course I did. But I found out that he fed families for the holidays. And I'm like, What a concept do something for someone else. And I'm embarrassed to say I had to be 40 to get that memo. This is 22 years ago. And so I went back I called my brother I said let's feed five families because I was going to thank to Denver for Thanksgiving. So he called his church found five families who really needed help their family changed my life. We bought toys for the kids and frozen turkeys and big backs boxes of food and I go up to this piece of crap one bedroom, row house woman was in there with five kids, she comes out she sees the food starts crying. To her older kids start crying, I start crying and I'm I'm hooked. And I'm blessed to say and this is not there's a message in this. So that's why I'm bringing this up. I'm blessed to say in the last 22 years, we've spent 120 230,000 kids here in Sarasota Bradenton, we just literally day before yesterday gave out 1800 But we've done 10s of 1000s of backpacks full of school supplies, we did 80 And our backpacks Saturday, this last two days ago. And we've done out 10s of 1000s of teddy bears filled, you know, to give to officers to keep in their vehicles, the local police departments. So if they encounter a child they've been, you know, they can comfort the child. Now, why do I bring this up? Because, you know, I know I know if you're watching Bill, you got blood dripping from your teeth. You want this so friggin bad. You want success. I'm here to tell you, if you don't incorporate giving back, you're making a big mistake because Tony Robbins calls it the science of achievement versus the art of fulfillment See, I'd achieved but I was unfulfilled. And so and, you know, here we've been taught to believe we have to succeed to be happy, like we have to achieve to be happy. Okay, I'm going to tell you if you give back in any fashion you're happily achieving. And I know that's a play on words but it's important so fine and the reason he calls it the science of achievement for sort of fulfillment achievements of science you want to learn multifamily? Come see me you want to learn flipping, you're in the right place with Billy here. You know, it's a science that will give you the blueprint. You just got to go do it. Okay, but but fulfillments an art you got to figure out what juices you for me. It's kids, maybe for you. It's the elderly, the environment, animals, whatever it is. Give back right now even if you say Don't say I'll do want to have money do it right now. Why? Because the money will come faster. So I just I just wanted to share that message real quick before we cut loose here,
Billy 34:16
bro. I love it. Ron, you are honestly where can people find you online if they want to?
Rod 34:20
Yeah, so if you want to come to my bootcamp, it's 97 freakin dollars. If you want to learn the business, for God's sakes, just get your butt there text my name rod to 72345. Or you can go to multifamily virtual bootcamp.com. If you want me to guide you through that goal setting session, go to rods links.com, rods, plural links plural.com. And that's my link tree. It's got all my stuff on it. tons of free resources, my free book, tons of stuff and the goal setting workshops at the bottom and I guide you through it. It's about an hour and 20 minutes. Do it with your spouse do with your kids, if they're over 10 years old. Trust me. You want to get them thinking about what they want. It's very, very powerful. It's free and I'm not Don't try to sell you anything. It's just it's just a gift. So, Rod,
Billy 35:03
you're a giver. You have a ton of energy. Really appreciate you coming on the show today my man. Thanks, brother. Thanks, brother. Thank you, bro.