That's all real estate investing consists of -- literally, making "free" money for yourself. Even for the uninitiated, real estate investing is a great avenue for true wealth and financial freedom. But most people feel it's too risky to invest in it. Or they just don't know how to get started. Thank goodness there are folks who DO know how to get started and they're sharing their knowledge with you in this show...all for free! As Art Morrison III puts it: everyone needs real estate! Whether you’re in education, healthcare, and even religion, among many other sectors of society, you’re involved in land and real estate – which means there’s always money to be made here! Every RE deal is a good, nay, GREAT deal if you know your stuff! Thing is, few people realize that you can actually start investing without huge capitals. It’s a matter of finding solutions to a problem, finding the right deals and finding the opportunity to make partner investments work for the entire team, including you. And former professional basketball player Art Morrison III is here to show you the way! After a rocky childhood, Art went on to play collegiate basketball at a D2 school on scholarship, and eventually to professional basketball in Portugal. Following his retirement from basketball, he single handedly built a basketball camp for children. While still trying to figure out how he would build his wealth, Art found real estate and did over $2.5 million in transactions in his first 2 years. He quickly moved from wholesaling and flipping to doing full syndications. Today, Art and his team have done over $6 million in transactions, across 15 properties, in only 3 years. He now seeks to teach young adults how to get into the REI game and expedite their path to financial freedom through syndicating early on. What’s the difference between RE wholesaling, flipping, and syndication deals? What are debts, arbitrage, and opportunity costs? How can you create true financial wealth with this information? Tune in to learn more about the hottest and most relevant information on real estate investing Thank you all for listening and I will see you on the next episode. When you are ready head on over to https://billyalvaro.com or go grab your tools to help you at https://billyssecrets.com
That's all real estate investing consists of -- literally, making "free" money for yourself.
Even for the uninitiated, real estate investing is a great avenue for true wealth and financial freedom. But most people feel it's too risky to invest in it. Or they just don't know how to get started. Thank goodness there are folks who DO know how to get started and they're sharing their knowledge with you in this show...all for free!
As Art Morrison III puts it: everyone needs real estate!
Whether you’re in education, healthcare, and even religion, among many other sectors of society, you’re involved in land and real estate – which means there’s always money to be made here!
Every RE deal is a good, nay, GREAT deal if you know your stuff!
Thing is, few people realize that you can actually start investing without huge capitals. It’s a matter of finding solutions to a problem, finding the right deals and finding the opportunity to make partner investments work for the entire team, including you.
And former professional basketball player Art Morrison III is here to show you the way!
After a rocky childhood, Art went on to play collegiate basketball at a D2 school on scholarship, and eventually to professional basketball in Portugal. Following his retirement from basketball, he single handedly built a basketball camp for children. While still trying to figure out how he would build his wealth, Art found real estate and did over $2.5 million in transactions in his first 2 years. He quickly moved from wholesaling and flipping to doing full syndications.
Today, Art and his team have done over $6 million in transactions, across 15 properties, in only 3 years. He now seeks to teach young adults how to get into the REI game and expedite their path to financial freedom through syndicating early on.
What’s the difference between RE wholesaling, flipping, and syndication deals? What are debts, arbitrage, and opportunity costs? How can you create true financial wealth with this information?
Tune in to learn more about the hottest and most relevant information on real estate investing
Thank you all for listening and I will see you on the next episode. When you are ready head on over to https://billyalvaro.com or go grab your tools to help you at https://billyssecrets.com
[00:00:00] BILLY: What's going on. This is episode 58, unstoppable REI wealth. And today I'm interviewing Art Morrison. The third Art was a professional basketball player overseas, and he's 32 years old. We go in a lot about mindset and how he was able to start, grow and scale his business relatively quickly. He's only been doing this business for three for three years. If you want to get and do anything exceptionally well in life, you have to be obsessed to the point where it's all you can think about. You got to go all in. That's what he did in order to become a professional basketball player. And that's what he's doing now to build his real estate empire. Look, this is episode 58. I've interviewed 57 people before Art this guy has the it factor. He has that personality, that charisma and that energy. It's going to be a lot of fun watching him over the five next, next five, 10 or 15 years and see where he's going to go. Cause I know this guy is 100% going places. I hope you enjoyed this episode because I enjoyed it. It's about [00:01:00] 44. Of just pure content.
[00:01:03] Welcome to unstoppable real estate investing wealth. My name is Billy Alvaro, AKA the unstoppable VA former billion dollar mortgage banker gone bankrupt turned professional real estate investor where each week you'll learn the tools, strategies, systems, and secrets myself and other highly successful real estate investing entrepreneurs use to start, grow and scale [00:01:00] their businesses, creating massive profits and how you can too. And we'll teach you how to put those profits to work. So you no longer have to get ready to finally experience financial freedom and generational wealth. Now let's get started.
[00:01:42] What's going on everybody. Welcome back to the episode of unstoppable REI wealth. I am your host, Billy Alvaro here to bring the heat, bring another episode got a special guest today. They're all special. This guy stands out because he is an ex professional basketball player I'm interviewing today. Mr. Art Morrison, [00:02:00] the third, he's going to be bringing in the heat. I want to get into your story arc. I want to understand how you started because offline, we were speaking to read your bio. Like you started cranking in this real estate game. Pretty damn quick and from what I understand, he didn't take the traditional route of going down wholesaling. Like you went one wholesale deal, you flip right over to flipping and now you starting to get into the multi-family. So I'm pretty excited for you to say your story. welcome to the show bro
[00:02:24] ART: Yeah. Thanks for having me. I just want to say I've been on a couple of podcasts now you got the sickest intro. That intro is fire I'm getting hype over here. I'm like, yo, this videos great
[00:02:33] BILLY: thank you, bro. Appreciate that. Also tell me about you, like go back a little bit. I know you were a professional basketball. And now your you're 32. You're into this real estate game full time
[00:02:45] ART: yeah, exactly. So I got into real estate, super passively, like at the end of 2018. And that's when I kind of gave up on playing professionally. Um, I had my youth basketball organization. It wasn't, you know, was youth basketball. So I wasn't making the kind of money that I just really [00:03:00] saw myself right. Growing up. I saw NBA, I didn't make it to the NBA. I played in Europe. It's a fraction of the pay rise. So I didn't, I didn't get to reach my goals there. And I, I started my own. Did pretty well, but it's still a fraction of what I imagine my whole life. Right. So I knew that real estate was a vehicle that could get me there. I have an older brother who has real estate experience from when I was at least 10 years older than me. So he's the first person that I saw, like really wealthy in a space. So real estate was like always in my back pocket. And, uh, yeah, that first wholesale deal, man, I was living at my best friends. Trying to make it happen. And a neighbor, I was on a walk-in and my neighbor put a for sale by owner sign in the window. So I hadn't had any deals yet. I just knew what that meant. I knew that I know what a motivated seller looks like when I see one, this was a vacant house. It was there for some time. And this guy who I never saw was putting the sign in the window. So I went and talked to him and ended up being the son of a woman who passed away the son tried to be a landlord for a year, hated it and was just selling it. So I said, well, I'll make an offer on it. If you take, if you take that sign out the window right now. And they did [00:04:00] that and I ran back to the basement and reached out to everyone I knew in real estate like, yo, this guy thinks I'm about to put an offer on his house. What do I do? What do I do now? And a couple of people. And one of the gentlemen that bit is actually my partner today, but was my original mentor. And he said, I'll buy the property. And I ended up wholesaling it to him for a fee and then gave him half the feedback to shadow the deal. And, uh, that was all she wrote from there. I learned how to flip a house and that one house I posted that project on Instagram. I got another flip. That was the first one that I did by myself. And that's when I sort of syndicated that used some capital from my brother. Um, I used my mentor again, cause I, I still was afraid. And, uh, from there, um, we kind of got known in the areas. Okay. Art's in real estate has already had a little bit of a following from basketball? So now it's like, Hey arts in the real estate. And, um, we were just able to scale from there. I think we took the money we made from those two deals and bought two multi-family. So that was all in one year, four properties in a year. So the next year I think we did eight. And after that we did 12 quit. So
[00:04:59] BILLY: [00:05:00] you said a couple of things, which I love, and I don't want to just like. Yeah. Or an opportunity. This is key man, because art, you know, we spoke offline a lot of this with especially newbies and even guys that are trying to it is for years, it's all about mindset, the things you did that at one point out, first of all, you said you had no damn idea about what you were going to do with flipping this property, but you saw an opportunity. You saw the house with the, for sale by owner. He put it out. So you just did what a guy who wants to make it happen does, and you went out there and you started taking action. No.
[00:05:33] ART: And that's what we, that's what we teach, man. Cause like my, we talk offline. I'm like, yo, I'm not like the real estate guru, but I would call myself a mentality guru so I just understood like, yo, you want to, at the time, like I said, I was in my friend's basement. I'm like, yo, you want to get out of this basement. It ain't going to happen from, I don't know, applying to jobs, just waiting for opportunity to come. You got it. You got to go get it. So I had no problem. Like, I don't know if the owner of that house to this day knows that I live in the [00:06:00] basement of my buddy to go down or, you know, if he lives there, he knows I live two doors down because of the way I approached him, the way I postured him, I knew like, Hey, listen, you know, I have the knowledge and thankfully, I'm a researcher. So I knew how to evaluate a deal. I knew how to, how to find deals. I just wasn't putting into play. So a little bit of me still wasn't as aggressive as I wanted to be in getting into real estate, it was like, God had to like shine the sun on that house, through the clouds. While this guy like puts the sign in the window in order for me to get into. But when that did happen, I was prepared. Right. So I knew how to evaluate deals. I knew, like I, I knew a little something, something from whether it's YouTube or I have been on a couple of courses and things like that. So to be able to even identify that I was prepared, man preparation plus opportunity equals success. So I was prepared. The opportunity came and, and it's no surprise that a few years later we'd be able to achieve some success through real estate.
[00:06:56] BILLY: So let me ask you this Art because you did say, you know, if you, you [00:07:00] used the word stuff you said learning, but you didn't take action. How long were you in that process of like, just taking it in before that deal, that opportunity presented itself
[00:07:10] ART: so I stopped. It's weird, man. So I mentioned my older brother now. I don't know anyone on who's listening as an older brother, but you don't want to do what your older brother does. Right? You don't want to follow in their footsteps, your older brother, you kind of want to create your own lane. My lane was basketball, so my older brother actually launched, uh, an online. Real estate mentorship program in 2014. That was the same year that I started my basketball organization. Not still took some of his tools and that same model. And I started my organization, but I wanted to stay over in that lane. But during that whole time, I did have access to information. Um, that's how I was able to learn this information, but I was intentional.
[00:07:47] BILLY: What a gift, I mean, lucky to have a brother that, that kind of had that pathway, where he cut for you, where you, he can mentor you and give you those tools
[00:07:55] ART: well, mentorship is the key. I don't care if it's this podcast. I don't care if it's YouTube. I don't care if it's a brother. I don't. [00:08:00] If you pay someone 30 grand. Either way, like you have to get mentorship in this game. In my opinion, you have to have someone to kind of show you, Hey, here's how it's done. And then you can add your own sauce to it. So I I'm getting into the part where I'm adding my own sauce. I, um, w we're just aggressive. We're using our youth and our ability to just kind of crack into the game. When I was in college, I tore my knee my senior year, so I had no ACL, but I still got a professional contract. I had no agent. And the way I do that was I emailed 3000 teams pretending to be my own agent
[00:08:31] BILLY: Was that an alias email alias email make believe he was somebody that you weren't to get yourself in
[00:08:38] ART: the first, like 3 times
[00:08:40] BILLY: yo, that's just making shit happen.
[00:08:43] ART: Exactly. just making it happen. I think the second 1500 emails, I just started saying like, yo, it's me like I'm, you know, but that first 1500 emails I was sending was like, Hey, I want to inform you of this player. Art Morrison. And my bio and everything, but that same level of aggression, it's the same as now, like reaching out to [00:09:00] 3000 motivated sellers, potentially motivated sellers, people with high equity, vacant properties. Like it's just that having that machine and that fearlessness
[00:09:08] BILLY: in my world, I call it MFA. It's massive fucking action. And you are a golden child for taking MFA in your personal life with your basketball career. And now, like, if you want to succeed, you want to get to the next level. You can't dip your toe in this shit. You can't just kind of like, try it out. You got to go all in and then you got to get aggressive with making shit happen. Emailing people, bro, you, you had 2,999 Yos nos and you got one. Yes. And you got it. I mean that is persistent all it takes is one
[00:09:44] ART: yep. And the other secret to even our success to take what you got cause I love the MFA term. I'm going to start using. But then you can dip your toe. You gotta go all in. So another thing that was my secret sauce is I had a girlfriend who had a job. She hated her job. I said, okay, quit. Let's go into real estate. Full-time [00:10:00] both of us, two of us. And we were able to actually surpass a lot of people in the area and grow quickly. And everyone's like, man, how'd you grow this real estate business so quickly. And it's like, well, you're doing it. Part-time. After you get off your job at five o'clock, I'm doing there from 8:00 AM in the morning, and my girlfriend's doing as well. So we have two people full-time towards one goal. You're going to go, you're going to be successful towards anything. You mean you stand in front of a brick wall and we just take turns, punching it eventually. Make a dent or knock down the brick wall, but I do it by myself. I'm just going to have a bloody hand on that. I probably could have been through if we did it together, especially doing it full-time but I'm throwing a couple punches and go in and get a bite to eat and not come back to the brick wall. It's like, well, you never going to knock the wall down.
[00:10:42] BILLY: You got to focus, man, all in and you have to focus. A lot of people get into this industry. They have that rich, shiny object syndrome where they'll start them on one path wholesale, and then they'll look at subject two and then they'll look at multifamily and they have like, their energy is so spread [00:11:00] out a little bit of place. They're not having an impact on type of effect on anything. And they sit back two years later. They're like, this shit don't work. I can't make it happen. And it's not that it doesn't work that you're not working. There's a process and a secret to making this happen. And it's taken MFA is doing things that other people aren't willing to do. It's getting up. We're early, it's working late. It's putting in the effort. It's when you get hit and you get knocked down, pull yourself back up, like it's all his shit come together. I'm looking at you, bro. I'm like, you're going to be like where you're at now. You're going to be super effin successful bro like i see that
[00:11:32] ART: thank you. Thank you. I appreciate it,
[00:11:34] BILLY: positivity man. Like, you're just putting it out there right now. I can feel it
[00:11:37] ART: real estate is I tell everyone I tell this to my mom, like mom, it's free money. It's literally free money because everyone needs it. When, if you're in church, you're in real estate. If you're in school, you're in real estate. If you're at work, you're in real estate. All you have to do is have a little bit of drive and persistence. And it's like all mental, the formulas and the deal evaluating and how to find properties and all that, that stuff [00:12:00] is going to happen. If you just immerse yourself in the game. Like, even for me, I'm good at those things now. But man, that first year I was just like kind of partnering and being a positive light, making people want to work with me to the point where I was just finding myself in deals. People were like, yeah, I want to work with this guy. What I have to offer or not. But what they do know is that I'm ambitious and I'm bringing positive energy every time they're around me. So they want to work with me. I found myself in several deals, um, and made, you know, tens and hundreds of thousands of dollars just from not knowing how to find deals, but knowing how to know people who find deals, right. Not knowing how to raise capital, but knowing people with money and saying, Hey, listen, I'm a good guy, right? Like, let's go, let's do some real estate together. Now fast forward, you know, we're, we're in the reg D space where I'm speaking a language that those same people don't know how to speak. So now I'm that resource when, before I was just a really cool guy who they made wanting to do some business with. Right. But that's why I say it's like free money. It's like, oh, if you're, if you immerse yourself in this business and you're a good person and you're a [00:13:00] hard worker, you're going to be successful. It ain't like we launch in Facebook or something here. We're doing an industry. That has been in existence since the beginning of humanity, people bartered land, they slept on land. They owned land, right. They were territorial as humans from the beginning. It's the oldest industry in history. So we ain't reinventing the wheel here, if you're a good person and you're a hard worker and you're a positive light, you can be successful in this business.
[00:13:24] BILLY: So you, you did that one wholesale deal and you went right over and started in the flipping game.
[00:13:29] ART: Yeah, exactly. So every dollar that I made, I reinvested it that's another piece of advice, I would give everybody every single dollar I made with it was a wholesale fee flip, whatever I reinvested it. So I purchased a few multi-families. That was huge because it was other than the first one, we were netting like 500 bucks a month, but I said, I was living in a basement. So I'm like, man, I can use my car payment and my phone bill, you know, like that was like, that was a huge star. Now I think the next one we net 1500. So that was like two grand a month. So I'm like, man, two grand a month for the rest of my life. If I never even [00:14:00] raised rent this is huge. You know, this is a game changer, but someone who was, you know, kind of coming from the bottom, but we found this deal on the market. It wasn't residential was like this commercial, residential mixed in a flood zone. Wasn't that good of a deal. But in Jersey, you know, from New York, $170,000 was the cost of the property that's cheap and super cheap. So we, uh, lost a bid. Um, but the realtor called us back and said, the other person backed out because of an issue. So I'm like, I don't know what the issue is, but all from a hundred grand and we'll take it. This was apparently the second person that backed out from this deal. So I'm like, maybe we're going to throw the hail Mary a hundred grand. The lady's like, I'll call you back in two minutes. She calls back. She's like they accept that a hundred thousand dollars. I knew anyone who's listening to this. If you're Jersey New York and you get a property for a hundred thousand dollars, it don't matter what it is. It's a good deal. 100 k is Good deal. So from that, from that deal, that's what really set us off, man. Cause we ended up going to make $125,000 cash [00:15:00] in that deal. And this was during the pandemic it's 2020.
[00:15:02] BILLY: So what was, what was the issue that other investors got afraid of and walked out that door
[00:15:07] ART: it was a, there was no basement, it was a crawl space. And the crawl space was basically mud. It wasn't like cement and there was a flood zone, so it, oh, and it was a commercial, right. So it was like, like a doctor's office type of thing. So we went in with this and actually, I don't tell this story. Now we came in with this pretty awesome concept. I don't brag about it. Because we've done. I got caught up in other deals, but basically we gutted the whole place and like made it like this cathedral ceiling kind of feel, but we ended up selling the property for $400,000. We bought a 400 put a hundred of work into it. Yeah. So we, we made, I'm talking about after commissions and everything. We made a nice credit after paying back investors. We made a pretty penny on that, on that property yet. Um, and sadly man, that property, uh, what was the storm we just had, it was it Ida?
[00:15:53] BILLY: Yeah. The one where the water came up, it wasn't like heavy rains, but the water came up and flooded everything.
[00:15:58] ART: Yeah. Yeah. So this property is [00:16:00] near Manville, New Jersey where like president Biden visited. Cause it got hit the worst in the whole country. This property actually ended up getting hit. So we, we felt terrible for the, uh, people who bought the property, the buyers. Yeah. But they knew what they were getting into. They had flood insurance. I don't know if they moved or to care of them, but I'm saying all that to say is we, there was an opportunity. That it was just like another blessing, man. So by pouring in my positivity, I just felt like we kept getting blessed that deal, that first wholesale deal. Cause from this one we went and did we bought, what did we buy in 20 20, 20? You have four or five properties we bought in 2020 I'll offer that no five or six properties. Basically, we went crazy after we got it. We made that money and we said, now we know how to do this. We flipped out. We've been a part of the three properties we bought. We got let's just scale now. So we went and we went and purchased about five or six more properties from there. Um, I think we have 11 open projects right now in New Jersey. So you have 11 deals in the process of renovating either you're going to possibly renovating or like [00:17:00] multivitamins. We just purchased that we're renovating to keep on. They're all not flips, but yeah. Or just properties that we bought recently and are just stabilizing, rants, getting tenants in.
[00:17:09] BILLY: So Art, what did you do to start this? Start scaling up? Cause you're in the growth phase, right? So my program we grow in scale so the start piece, you got taken care of you're in that growth phase right now, just trying to get that scale piece What are you doing to driving deals cause it's a tight market
[00:17:24] ART: yeah. Yeah, for sure. So I'm a little bit of a computer nerd, internet nerd. I know the power of numbers and stuff. And then additionally, I'm, if you guys noticed I have a little bit of personality, I'm kind of cool. So I, I got a, uh, social media man. Social media is huge. So basically I. We leveraged social media, our website, and then we use apps like proc stream. We pull data and we just blast that data using, we use a CRM called Bo high level. Anybody wants to load Jim go high level is amazing because it allows you to put a chat bot [00:18:00] on your website. It allows you to. Uh, do Facebook and Instagram messaging that allows you to text message. It allows you to email, um, and it allows you to do voicemail drops and direct mail, but all in one platform. So I can look at one
[00:18:14] BILLY: one software to see all your communications with everything.
[00:18:17] ART: well even deeper than that, I can look at Billy right. One client, Billy owns this property and I can see all of our communication in one thread from all those platforms. So it's a pretty amazing problem with CRM. Most not many people use it for real estate. I learned it from someone who uses it, it's go high level, go high level. Yeah. Tell them our, you I'll get my affiliate money, but no, they're the amazing platform. So basically you can pull a list of data, you drop it in this platform and you can mark it to motivated sellers, however you want. Um, but with that aggressive level of marketing paired with some amazing branding, which is why I brought up social media. You know, when you you're marketing to people, you're like, who the hell is this bench? And onto me talking about, they want to buy my [00:19:00] house. Um, when they go and look to see who you are, you want to show them that you're a, a brand, not just some guy in a hoodie that flips houses. Right? So my brand United home relief has done a pretty good job of building a brand online. Um, and, and a clean website. So that's how we're finding more deals. Right. And then at scale, it's like, okay, you're finding more deals, but you need the money to buy the properties. Right. So we were doing everything privately. I was partnering up with, um, basically parents and friends and family, uh, of my youth basketball organization. That was how we really started. I had a following from basketball and I was leveraging it to find partners, capital partners in real estate. Now to scale, we bomb we're raising capital under regular. So, uh, we started off doing it for flips, which is like not traditional, but it's like, I'm getting 90% LTV from a hard money lender. And I just got to get 10%. I can raise capital really quickly for a massive amount of deals. Right. That was kind of the secret sauce. So walk me through what you do with the fix and flip. Yeah. So, all right. [00:20:00] So for fix and flip, I know that with my hard money lender, I can get 90% LTB. I'm only putting 10% down and they're going to pay for the construction. So let's pretend the property costs 300. I only need $30,000 to flip the property so I can use $30,000 of my own money, or I can use other people's money, right. 30,000 with a small amount of small amount of money. So by raising capital under reg D, which allows us to market to accredited investors, it's really easy and quick to find $30,000. So if I have 10 flips. Um, and let's just pretend that all 30,000 in this fictitious world where I can easily raise $300,000, it might all be from one person who's just trying to diversify their money. So not only do we raise the $30,000, but we also, you know, there's other stuff in there, like fees that we charge closing costs. If you've guys deposit for construction. So
[00:20:50] BILLY: one fund putting all the money at that one fund that and utilize that one fund for various deals.
[00:20:55] ART: I thought about doing that, but I actually do it and do a different one for. For protective reasons [00:21:00] and corporate bail strategy and stuff, but yeah, so we, we just kind of diversified and do different reg needs for each property, even though they're small, it's not traditional and we are going to need to grow out of it, uh, on that model. But it's kind of been a secret sauce. And with my following of, of younger kind of millennial people, minority people as well, they're not as, as versed in, invest in investing. So it was an opportunity for us to. Um, use these smaller deals even to teach them and mold them so that when we're ready to go into bigger deals, multi-families 5,200 units. They're also ready and they've gone on this journey with us. They ain't going to go nowhere else to park their money and grow their capital. So it's like kind of a grow with us, grow with us model that. Um, so we just relocated to Florida. We want to do bigger deals. That's our scale model. But right now we're just really stabilized the growth piece that you talked about.
[00:21:47] BILLY: What are you, what are you getting in returns to your investors? What kind of returns you get?
[00:21:51] ART: It varies. And we're so new that we, we try to, I'm still learning, but initially. I'm almost embarrassed to say we were given so much money. We were doing like a fixed entry [00:22:00] that first flip we raised 20 or $30,000. We have 30% returns on that capital, which means they made $9,000 sitting on their butt, which I didn't know. It was just like, yo, we really need this money. It's $120,000 potential and profits or 150 or whatever, give them whatever, you know, but I also was happy with it because it was smaller than giving equity. Right. I didn't have to. And we had one deal, man. So like your mentality is different when you got one. Now at scale, I'm kind of like, well, I don't mind giving, you know, coughing up equity because there's less risk on me. I don't, I'm not stuck into some fixed inches. I can just give it a piece of equity. So we're still kind of playing with it and toying with it. It depends on if it's a multifamily too, right? When you're looking at a cashout where you buy your terms are going to be a little less aggressive because you need enough equity to rebuy and keep it for yourself. Long-term so those vary from flips, flips with the whole before and after thing, people are so attracted to that. They love HGTV. It's like, you can get away with you can. Yeah, you don't have to give it as pretty returned. They just want to be a part of the deal. Right. Um, others want to be a house [00:23:00] it, but don't do the work. Don't want to do the work. So it's like, okay, sure. Like I have people that post to me that I'll give, you know, 40, 50% equity, 25% equity because I'm trying to mold a partner. So I'm literally assessing each, each invest in. And deciding, okay. How do I want to pour into this person based on what I see, they can pour back into me. It's all strategic partnerships because they're small deals. Yeah if it was big deals. I wouldn't have that relationship with everyone. So capital raising would be different. I wouldn't even know where the person looks like. I just see their money coming in and we'd invest in deals, which is going to be eventual, but I'm just a training myself in the company to do so
[00:23:37] BILLY: now you said, uh, offline too. And then I think you just mentioned it again. You moved from Jersey to Florida, you see flips going on here in Jersey. So talk, talk to us about how you're managing those flips from, you know, a thousand miles away.
[00:23:51] ART: Um, great question. I love this because everybody, everyone assumes that you have to do everything and I'm a strong believer that you don't have to do nothing. [00:24:00] My and basketball. It's a team sport. So as good as I was in one-on-one. It's good as I was in drills and things like that. The game was played, Bob and Bob. So, you know, I didn't have to bring the ball up. I wasn't a point guard. I didn't have to block shots. I wasn't a center. Right. I had my position that I had to do with what I needed to do. So in real estate, I built my team kind of with that same mentality. I'm like, okay, what's my strength. I'm a people person. I'm energetic. I'm just going to be the core nucleus of these syndications of. Um, strategic partnerships and I'm going to find people to play each role that I know needs to be played. So my girlfriend, she runs acquisitions and she's a realtor. So she not only finds the properties in house, off market, but then she also makes commission when she sells them. My partner, who was my original mentor, he has a construction company. So he handled all of our property, minute management and project management. Smart. I have, I have another partner who was already doing this. On a multifamily levels. So now that we started partnering he project, or I'm sorry, he, yeah, he project managers and [00:25:00] property managers, all of our properties and our partnerships. So in none of these deals, I literally show up and I can take some pictures, some videos, I make it look really good online so that we get more investors and essentially. Lead the capital raising side, but even there now I have people that I've hired for investor relations. So I'm not talking directly with any of our investors and partners. I'm sending them to someone who, who like directly does that. And it puts me in a position of leadership
[00:25:27] BILLY: Yeah bro leader ship and the expert around yourself. And you're not doing everything. You have a couple of hoops for people to get through, to. They want to get to you even, even more, right? So you have somebody doing a capital raise now, but they want to talk to art, but you can't talk to our first, like I gotta make sure this is going to be a win-win type relationship. Let me take the application, build that relationship smart what you are doing
[00:25:45] ART: yeah, absolutely.
[00:25:45] BILLY: You're doing it Real quick.
[00:25:47] ART: Thank you. I appreciate it. And you, you hit the nail on the head. It's literally like the, I don't like, I don't know how to say it without sounding arrogant, but you do have to have layers before people can get to you. Especially doing this business because it's an attractive business. [00:26:00] Everybody wants to get in. And some people don't have the best intentions, man. Some people are like the Trojan horse, man. They want to infiltrate your system and what you're doing and, and steal from it or mess it up or apply their own ideologies into it. You know, every real estate business is different operates differently. So you gotta really stay in true and protective of what it is you got going on.
[00:26:19] BILLY: No doubt your goal. Now out in a, in Tampa multifamily fix and flip, what are you going to start doing out there
[00:26:26] ART: man. So in New Jersey, ain't nobody vacation into New Jersey, maybe the beach, but you know, with the weather changing, we get in like two months of summer. So here in Florida, um, still flips cause the hot flip market, especially in some of the outside of the city. They got some residential areas that have really inexpensive flip opportunities. There's obviously the multi-family place, uh, space. There's a ton of development going on here. So I wanna, I do want to find myself getting into larger deals here. That's the goal, but Airbnb man, [00:27:00] Airbnb down here with the beaches and waterfronts and. I'm in the Tampa area. So you have Tampa, you have St. Petersburg. You have clearly water. You have Sarasota Orlando right there. These are all hot Airbnb markets. I would love to get into my original plan was multi-family. Airbnb strategies, almost like turning multi-family housing into like really cool trendy hotel type fields. But then there's like the Airbnb where you can just get one big gorgeous house and rent it out. And, you know, Disney, you were rented out near, near the water here on Tampa. I don't have really that much Airbnb experience. So I'm down here to get it. And I'm using the sunshine as energy. Yeah, keep pushing me forward and learn this new strategy. Like you said, it's about focus. I'm trying to make sure I'm not like, oh, Airbnb. Oh, BRBO once you feel me. So, but we're young. So we're still trying to pinpoint and find out I'm pretty good at quickly saying, nah, I don't like this model. Yeah, let's do that, but I liked the multi-family model. I think Airbnb could be here, but I know it requires more management, so I'll probably do one. It won't [00:28:00] do any anymore.
[00:28:01] BILLY: Yeah. I had quite a few back in the day and it's extremely lucrative. I had some big ass houses in the Hamptons down in Florida on the intercoastal, you know, 10,000, $11,000 a week. We were renting out these houses for like big houses
[00:28:14] ART: Yeah, you hear numbers like that. It's hard to be focused,
[00:28:19] BILLY: but it is a business, you know, it's, it's definitely a business, it requires management, but like everything you could do is outsource 90% of it. You know, you get one good executive assistant that can handle certain things. And she orchestrates the teams and the cleaning people and the maintenance people. And you have online booking systems, you pay, you know, 8, 10, 12, 15% for them just to do the bookings, to fill the house up. It's a, it's a moneymaker bro. Like it's a definitely a money maker
[00:28:43] ART: well, I've got to get with you offline on that. Then you've got the experience. This is what I mean, these are the partnerships right here.
[00:28:48] BILLY: Yeah no doubt man how was it working with your girlfriend? What's that like? Silence
[00:28:56] ART: No it's amazing because it's [00:29:00] like, you're always available to one another. Um, you ain't no, it's Saturday and Sunday, it's presidents that you can be getting stuff done while everyone's off and the the banks are closed. That part is amazing. And then you're keeping all the money in house. You ain't going to really argue about money. If you guys like truly love each other. You just know you're going to take care of one another with the money you're making, there's been deals where we didn't make as much as we thought we would have on the flip, but she made a nice chunk of change on the commission. So we just kind of understand, Hey, let's, you know, and vice versa, right? She might've got bumped off the commission because we had to go with a different broker or something, but we made more on the, we got a higher offer. So now that means, you know, she's so that part is great. The part that stinks is, is like, you gotta, you gotta switch from I'm the CEO of this company to. Yeah, you do date. Right. And you got to have your own, your personal, you gotta be romantic and you gotta take these off. And all of that. Like we, when we went to breakfast yesterday, president's day, day, all I'm talking about work the whole time she gave me a dirty look [00:30:00] she wasn't too happy about that. All I do is talk about work. I'm like asking the work questions and sometimes she just wants to talk about the dog, you know? So
[00:30:07] BILLY: yeah. And we, we cause myself, my girlfriend, she joined the business about three years ago and you have to like have that line personal time and then business time and we've come up with, you know, like phones away. at dinner. we're not on the phone when we go out to lunch, we won't talk about buisness we go to dinner one night, a week, Thursday, we wont talk business at all it's date nights. So, cause it was getting to the point where it was six in the morning, wake up talking until bedtime, 11, 12, o'clock talking about business and it was no personal shit, which is grow the business. We're doing this, we're doing that. And we both said, look, we got into this, like in short, you know, we got to like build, but at the same time, And enjoy life. So that line and I worked from home. So like when I had the pandemic hit I closed both of my businesses. I said, you know what? It's no reason to have it. So that was a whole nother shift. Now I'm [00:31:00] home all day long and we're in this. So it does need some balance. You don't, you need some boundaries as well.
[00:31:07] ART: That's us now. And I made a promise a few weeks ago. I said, when we hit X amount of dollars, we can have specific date nights and draw a line. But right now, I have a goal to reach and she agreed. She's like, right. We gotta reach that goal because like you said, we're still in the early stages, man. So we're doing well for ourselves. I'm going to pull all my financial business out there. We're doing well. But you know, you always like one or two bills away or not doing well. Um, when you're early in this game, we don't have, you know, so because of that, I'm just like, oh man, like, Hey, we gotta work. We gotta put our heads down. Even if it means we hate each other, give me two months. Right. Let's let's get to this particular dollar amount. And then we. Um, kind of buy our time back. Once we get a couple of these things,
[00:31:50] BILLY: do you have an assistant Art
[00:31:52] ART: I do see the virtual assistant though. She's up in New York actually, which is huge too
[00:31:58] BILLY: I miss having an assistant
[00:31:59] ART: [00:32:00] huge hack I thought it was going to be overly expensive and all that. And even when it's not, but it's worth it regardless, man, because on the real estate side alone, even like When you got 12 houses, 12 projects going, it's like, I'm not calling every township to get the zoning. Someone knows that's not the best use of my time. As a CEO, I'm not going to drop permits. I'm not like, no, no, no. We need to put a barrier here because at that scale, I'm going to be spending all day in the business. Instead of working on the business as an entrepreneur, as a CEO of your real estate company, you can't get stuck in the business. I was going to my properties every day. Yeah. And you know that if you're, if you're at the property, looking at what the people are doing, and that's when I started really getting attention about building my team, like, okay, you're the project manager, here's your incentives. Here's your, whatever our agreement. And let me just stop micromanaging you and let you do what you do. You're the assistant here are your roles. When the phone rings, you got it. Cause I can't, I'll be on the phone all day and at the properties all day, then when am I raising capital? When am I [00:33:00] funding?
[00:33:01] BILLY: Yup. Right. So listen, systematizing your business, sending out the processes and having the right people is key. It takes time though. When I started this business out in 2009, it took me a solid four or five years of heavy. I'm talking 15, 16 hour days, the wall structuring it. And now the last, I'd say the last five, six years. If I work 10, 15 hours a week in this business, it's a lot, like I don't have to work. I got to make sure I got my team structured sales manager, operations, CFO acquisitions lead like Wednesdays from nine o'clock until 12 o'clock. I have a full meeting. I hit every department. I hit my rehab department. I hit my finance department, my lead managers. Operations sales. I see a whole thing. I get a little app on my phone. I get daily updates just to scroll, but if I didn't want to grow. Right now I can just sit back and chill, but I'm a growth guy. I always liked to do something on almost on [00:34:00] autopilot. I still need one more seat higher, which is a COO. Once they get that person in, I'm basically out I'm out from Ronnie. My 10 to 15 hours a week is going to go down to maybe two hours. And then my full-time process is going to go and building on the commercial side, the apartments I've been dabbling with like 80 something units. Now I want to get that up to 5,000 units. That's. the goal over the next.
[00:34:19] ART: That was amazing. That's amazing, man. That's what I'm trying to get. And we've been, it's just about being intentional. The last few, the minute I saw when we hit that, I told the story. So the minute we scaled and did like four or five properties in a half a year, it was like between July and December, we bought, I keep saying four or five. We, we, we bought six houses in six months and that was when I said, okay, like, we have to be intentional about creating a process. Because every purchase shouldn't be anxiety of. Okay, wait, what's next? Okay. What do we need to do? What needs to be documented? Someone else needs to be put in place. We need to know what kind of they're a little bit it's slowed us down. And some people aren't willing to do that to slow [00:35:00] down.
[00:35:00] BILLY: That's the key. You have to slow down in order to speed up and maneuvers in our business, in any business. They don't want to take the time to sit back because deals will not happen. Stuff is going to fall through the cracks, but if you don't take that time to structure what you do and write it down, then hand it off to a VA to put it into a structure, flow, a process map. You're going to be doing the work all the time. And if you then hire somebody without having that information, They're going to fuck things up. Cause they're not going to do it your way. They're going to do it their way. And so it's key. You want to grow, you want to scale, you want to start, you got to do the grind you want to grow. You have to start figuring out the systems and the process you want to scale. You've got to put that altogether in your organizations. You can take off and then go to the beach. Do whatever the hell you want to.
[00:35:42] ART: Precisely that part what he said
[00:35:50] BILLY: let me ask you, this young guy comes to you. You're 32 young guy comes you 16, 17, 18. goes art look. I see what you're doing on the internet? I'm watching how you grow in [00:36:00] what kind of advice could you give me as a 17 year old kid to get on this path to start exceeding in life, to really Excel and do something in the life. What would you tell em
[00:36:10] ART: it doesn't matter what it is. And it doesn't mean you can't change it later, but pick something, go all in on it and buy all in it. Doesn't always mean. I know we talked about going through a brick wall and all that, but going through a brick wall can be stupid sometimes. Right? You want to develop a skill. You don't have to punch the brick wall with your forehead or with your fist. You want to develop a skill set. I always encourage young people pick what you want to do and get nasty at your house. Right and develop a skill there. You want to go to the NBA, you can be obsessed with basketball and don't just play basketball every day, bro. Like they, ain't never got nobody anywhere. You have to be obsessed with mastering the craft of basketball. You want to be a coder. You want to be a YouTuber. You want whatever you want to be. I ain't going to tell you what to be, but you got to get nasty and master your craft. So like when I first started in real estate, I was doing the youth basketball organization. I was doing car [00:37:00] rentals. I was doing small business consulting, you know, just throwing stuff at the wall, hoping it sticks. And I realized I was hurting myself because I was a man of many trades and a master of none. The minute I decided to master the trade of real estate and really dive into like everything you just broke down with your org chart and how your business is organized. Some of the stuff I was speaking to earlier with sec compliance. Right. When I really started to get into like what the big dogs are learning and what they understand and not just what the little guys who flip houses understand when I want it to master my craft, be the Michael Jordan of my crap that Jay Z of my craft, right when I wanted to, that was when like everything started to change. So I was 29, 30, 30 when that happened. It was 2020. So I couldn't imagine a 17 year old. Why would that ambition, that energy, that metabolism like, Hey, I want to be, I want to do this and nothing stopping me from doing it. When I was younger, it was basketball. And I, I [00:38:00] reached my goal in basketball. I wanted to play professionally. I did, I didn't make it to the NBA. I was able to play overseas. So I know the power of it. We all have that superpower to, I guess it's just called determination, persistence, all of that Bolden one. It's like
[00:38:16] BILLY: focus it's it's yeah. Desire. Like you really? I like how you said that you have to get obsessed with something and you're you going in and becoming a professional basketball player is exactly that you focused in and became obsessed. With understanding the game of basketball and you played your ass off, you practiced every day. I'm sure multiple times a day, hours upon hours a day. You don't get there by just doing it. Half-assed by different. You tell him by, by working out a few minutes a day or a half an hour, an hour a day, man, you got to go all in and you got to
[00:38:48] ART: I ask everybody. I say, yo, who do you know, who do you know, obsessed with something? That's. Like just really think hard. People who are obsessed with drinking are good. They drink [00:39:00] more than average. You know what I mean? They can out drink you like people who are obsessed with something, not just really lucky, but people were obsessed with something or good at it. You ever see a kid or four year old or something it's obsessed with drawing. Yeah. It'd be like, yea they really Good drawing Brody drawing better than me because they're obsessed with it. People are obsessed with things often grow that skill and talent, so you can be intentional and control that obsession, target that obsession. You can be successful somewhere. It doesn't matter what it is.
[00:39:29] BILLY: I love it, bro. How do people get in touch with you online?
[00:39:31] ART: Yeah. Art Morrison the third on Instagram at art Morrison. I I I and it's funny. You, you, uh, you emphasize the third. I always emphasize the third because when I was younger about my dadobviously the Jr. Um, he passed away now, but growing up, he struggled with drug addiction. He was in not a prison. And my mom used to get on. About not putting the third, cause she didn't want my name confused with his in the system, whether it was checking out a library book, whether it was getting a job, she never wanted his records to come up with [00:40:00] my name. So I got intentional about the third. So now I'm just really passionate about the third cause my dad is no longer here. Um, so I have to carry that, that name on some success with the third quick, short story. But anyway, art Morrison, I I I as in the third on Instagram, if you go to www.art Morrison, the third.com art Morrison. Dot com that's my website. Everything you need to know is in those two places, it'll tell you about my real estate business. Tell you about how your basketball organization tell you about my book, overcome the key to unlocking your superhuman. It talks about everything that we, this whole episode was about
[00:40:32] BILLY: research, right? You got to hat on you?
[00:40:35] ART: Yeah Very it's. It's huge, um,
[00:40:37] BILLY: Says a lot about what your mindset is,
[00:40:40] ART: that's it, man. It's all. mentality how this whole episode is almost about mindset and mentally. I emphasized that so heavy and in real estate, like, yeah, just numbers in the edge, what softwares and that stuff's going to come, man. And you yourself, you can tell you're a beast and you can tell the type of energy you come with. Like I said, I've been on several different podcasts. Yeah, I don't want to talk about other podcasts, but you, you, you bring [00:41:00] the energy.
[00:41:00] Bring the heat!
[00:41:05] That's the heat right there yo that heat right there make you a lot of money in real estate. That heat right there will get you anything, but.
[00:41:10] BILLY: But it lights up doors. It makes connections and makes shit happen. It's just, the energy is all energy man
[00:41:16] ART: yeah. Let me ask you a question. Have you ever read the book? Self-esteem prophecy?
[00:41:19] BILLY: I have, I read that book 28 years ago. Wow. Wow. That was intense. I'm all about mindset, books and reading about things and energy and law of attraction. Like everything. I, I, you know, this one, I'm reading now to read this for the second time, the master key system, this. They make you read the same chapter every day for a week. So this book is going to take me literally like three months. I have to read every chapter for weeks. You have to let it absorb in your head. Then you have to do exercises afterwards. Anything with the mind in the next level, master key by Charles handle, great book so why'd you bring that book up? Self Esteem prophecy
[00:41:58] ART: this is all about energy [00:42:00] and it's very similar to the law of attraction. I'm just like sales being prophecy because it puts it kind of in a story type of way and gives you different scenarios of how you can read and feel energy. And, um, throughout my real estate journey, that's just, it's kind of been the story of the whole journey, man, from going on a walk and my neighbor putting a sign in the window to. Uh, realtor coming back to us with a deal that made us $170,000 today. It all just flowed so perfectly. It was like, man, I know I'm right where I'm supposed to be
[00:42:25] BILLY: you're destined for greatness Art honestly, I'm not saying that to blow, smoke up your ass. I could see it. Like I follow me over the next 5, 10, 15, 20 years. You're going to be going places brother I can see it.
[00:42:35] ART: I appreciate it. We gotta, we gotta do more episodes. We gotta get. Yeah, I recorded it. I'm on this shit. I'm on that show every quarter. I
[00:42:44] BILLY: want to get some updates
[00:42:45] ART: I'm going to exist. So this is your Instagram on Unstoppable BA
[00:42:50] BILLY: Yep, unstoppable BA I'm on there. I'm on, I'm on a LinkedIn Facebook, the whole nine yards I got your cell phone I texted you. So stay in touch. We'll hook up. I'm going to be going down with my [00:43:00] girl and we'll go out to dinner, meet you and the girls.
[00:43:02] ART: Amazing. Amazing. All right, cool. I'm going to shoot a text after this. Thank you so much for having me I appreciate it
[00:43:07] thanks for coming on, Art
[00:43:09] BILLY: Thank you so much for listening to today's episode of unstoppable real estate investing wealth. My mission is to give you my listeners, the blueprint for success inside the secrets for starting growing and scaling. Real estate investing business, So you could experience and live unstoppable lifestyle. I've made it simple for you to catapult yourself to success. Go to Billys secrets dot com@thebillyssecrets.com. There you will find every single tool. Trick strategy system. And you used to make millions of dollars as real estate. Everything my team uses and my guest views all in one place for you to [00:36:00] tap into, you could start, grow and scale the real estate investment business. I really hope you implement what you're learning. I hope you [00:44:00] utilize these tools, tips, tricks, strategies, and secrets, and I hope to see you on the next episode god bless. Bye-bye.