What has the internet done for you and your REI business? Has it generated comfort for you or just more headaches? Now that we're in the age of technology, you and I know for a fact that there's a lot of noise out there in the real estate investing community, especially when it comes to generating leads. We’ll tell you this: lots of gurus and tutorials are all over the internet, and each of them will try to entice you into getting their services to pump leads into your pipeline so you can boost your REI business. Anyone who has a voice can and will speak out, but really, whom can you trust to help you grow your business? They’ll all promise you “gold” but you’ll sooner find yourself gathering worthless stones, and that’s when you begin to give up on the internet and online leads – pretty much skipping out on a great opportunity you didn’t even know really existed! Because High-Quality Leads that will secure you Deal after Deal, easily allowing you to reach the maximum potential of your REI business, DO EXIST! But don’t just take our word for it… Hear it straight from the Online Leads Wizard Chad Keller, who knows how to walk the walk! Chad Keller is a real estate investor, a Facebook marketing expert, and Co-Founder of Motivated Leads, a digital marketing agency that helps investors expand their real estate portfolios quickly by generating quality motivated seller leads. Chad has extensive experience doing Facebook marketing for both large and small companies, butafter investing some of his agency profits into rental properties, he and his business partner realized that true wealth comes from real estate investing. Now, in addition to investing in real estate, Chad uses his Facebook ads experience to help other investors find quality leads. We’re talking about marketing experience that generates SURE DEALS from 1 out of every 8 leads! So, what’s the secret/process to finding these quality leads? How do TOP ad tools/search engines compare to each other in terms of generating leads? What don’t I know about Facebook, Google, and Bing? Tune in to learn more about the hottest and most relevant information on real estate investing! Thank you all for listening and I will see you on the next episode. When you are ready head on over to https://billyalvaro.com or go grab your tools to help you at https://billyssecrets.com
What has the internet done for you and your REI business?
Has it generated comfort for you or just more headaches?
Now that we're in the age of technology, you and I know for a fact that there's a lot of noise out there in the real estate investing community, especially when it comes to generating leads.
We’ll tell you this: lots of gurus and tutorials are all over the internet, and each of them will try to entice you into getting their services to pump leads into your pipeline so you can boost your REI business. Anyone who has a voice can and will speak out, but really, whom can you trust to help you grow your business?
They’ll all promise you “gold” but you’ll sooner find yourself gathering worthless stones, and that’s when you begin to give up on the internet and online leads – pretty much skipping out on a great opportunity you didn’t even know really existed!
Because High-Quality Leads that will secure you Deal after Deal, easily allowing you to reach the maximum potential of your REI business, DO EXIST! But don’t just take our word for it…
Hear it straight from the Online Leads Wizard Chad Keller, who knows how to walk the walk!
Chad Keller is a real estate investor, a Facebook marketing expert, and Co-Founder of Motivated Leads, a digital marketing agency that helps investors expand their real estate portfolios quickly by generating quality motivated seller leads.
Chad has extensive experience doing Facebook marketing for both large and small companies, but
after investing some of his agency profits into rental properties, he and his business partner realized that true wealth comes from real estate investing. Now, in addition to investing in real estate, Chad uses his Facebook ads experience to help other investors find quality leads.
We’re talking about marketing experience that generates SURE DEALS from 1 out of every 8 leads!
So, what’s the secret/process to finding these quality leads? How do TOP ad tools/search engines compare to each other in terms of generating leads? What don’t I know about Facebook, Google, and Bing?
Tune in to learn more about the hottest and most relevant information on real estate investing!
Thank you all for listening and I will see you on the next episode. When you are ready head on over to https://billyalvaro.com or go grab your tools to help you at https://billyssecrets.com
[00:00:00] BILLY: What's going on everybody. This is Billy Alvaro the unstoppable BA, and this is episode number 61 of unstoppable REI wealth. Today I'm interviewing Chad Keller from motivated hyphen sellers.com. You know what that means? This man is out there targeting motivated sellers, and he's going to be delivering them to you. In your inbox, if you want to start grow or eventually scale, I've said this a hundred times on these shows, the number one thing you need to do is be out there and marketing. Whether you're networking, whether you're direct mailing or you do an online, the number one name of the game is a driving leads that you could actually call and convert. This guy has a system that he put together he's actually doing this on a national basis. He has 125 clients that he'd been driving leads in with add an opportunity to sit down and speak to him for about a half an hour. Some really cool shit goes through his numbers. The dynamics, how much you should be. It should be costing you to get these leads. What your conversion ratio should be. Lot of good information. Yeah. If you want to start, you want to [00:01:00] grow. You want to scale. You need leads. Check out this session with Chad Keller and enjoy.
[00:01:06] Welcome to unstoppable real estate investing wealth. My name is Billy Alvaro, AKA the unstoppable VA former billion dollar mortgage banker gone bankrupt turned professional real estate investor where each week you'll learn the tools, strategies, systems, and secrets myself and other highly successful real estate investing entrepreneurs use to start, grow and scale [00:01:00] their businesses, creating massive profits and how you can too. And we'll teach you how to put those profits to work. So you no longer have to get ready to finally experience financial freedom and generational wealth. Now let's get started.
[00:01:44] What is going on everybody? Welcome back through the episode of unstoppable REI wealth. I'm your host, Billy Alvaro and today I'm bringing somebody in who is not. A real estate investor. This dude is a wizard. When it comes down to generate leads online [00:02:00] for investors like myself, Today I'm interviewing Chad Keller, Chad, what's up buddy
[00:02:04] CHAD: how's it going? Everyone. Happy to be here
[00:02:06] BILLY: happy to have you on brother so you are located where Chad
[00:02:09] CHAD: Pittsburgh, Pennsylvania,
[00:02:10] BILLY: PA way. So you're not too far from me. I'm in a, I mean, New Jersey. That's like a two hour hike, I think maybe three.
[00:02:16] CHAD: Yeah. It depends what part I'm going to Cape Mary or actually, so it's like six hours away yeah, it's awesome.
[00:02:22] BILLY: Good spot that in. So Chad, give us a little background of who you are, what you do.
[00:02:26] CHAD: I am in buying ads on Facebook, Google, Instagram, all of that. Probably about a decade. I'm actually building some companies on the back of Facebook and Instagram, just running ads and acquiring customers that way got into real estate investing about six years ago, using those platforms to generate off market properties for ourselves, and then turn that into an agency. And now we work with about 150, 170 investors nationwide running Facebook ads, Google ads, doing JV deals all across the nation.
[00:02:54] BILLY: So you, uh, prior to, to this business, you said you were in other verticals, other areas that you would do any online [00:03:00] marketing for
[00:03:00] CHAD: yeah. I was an affiliate marketer for some of the, some big fortune 500 companies doing lead gen, where basically what they do is you gamble your own money and they pay you per lead. Although my X amount of leads off you at X price and you just deliver that lead to them and X quality. So that was split testing, doing all that, finding out how to get the most return on my own money was something I did a lot of, but, uh, I own an ad agency for e-commerce I bill and sell e-commerce business consultant for startups and all that about us eight years ago now
[00:03:29] BILLY: So just give me an idea. When you sold that business, what kind of revenue were you doing?
[00:03:33] CHAD: The e-commerce business, actually, it was that heyday of Facebook. Like when, back in the day on Facebook used to be able to just put ads up and everything would work. Cause there wasn't much competition to be honest with you. So I believe it was eight months. We had $2 million in revenue with a, it was a wooden, it was a wooden product business. And then what do they call them? They're like a promotions biz, uh, guys that sell like coasters and like, um, canisters and all that stuff. [00:04:00] They gave him an offer early on and I was a young. And I'm like, okay, well, this makes sense. I hate the manufacturing side of things just coming to mass, but I love the marketing because that's what I was spending. We're just taking all the revenue and throwing it back into marketing and trying to make more and more. And I'm like, I love this part of it. So it taught me and I'm like, I got to take it. It didn't make a ton of money, like a, like small six figures and then took that money and started an agency. And then, uh, went that route sort of consulting for other e-com companies. And before you knew it, I had a very profitable agency
[00:04:30] BILLY: I love it. We talked offline a little bit and one of the things I was picking your brain about it, I'm like, look, did you get into this space, the real estate investing Lead gen space, because you had like a void you had to fill and it sounded like you needed to like generate leads. And in order to do that, you went right back to what you're good at, which is online lead generation.
[00:04:47] CHAD: Yeah, my partner, Brian, he actually, uh, I always did, uh, the ad buying like Facebook, Google putting ads in buying, or he did SEO for clients, but he was in the realist. He's been in real estate for over. And I needed [00:05:00] it. I was making a pretty good profit at the agency. I'm like, I want to start investing. I'm starting to see what you're doing. You're acquiring all these properties. You have like 20 properties, single family homes, and like one neighborhood here in Pittsburgh. And I'm like, man, you gotta let me in. Like, how do we do this? And he was like, he bought the first property for cash and then I'll do all the work and we'll split it, whatever I was like, okay, sure. Let's do it. And anyway, he told me I can get my cash back out of the. I was like, well, what do you mean? My cash is coming back out. How's this like? So I can take that cash to buy another property. And from there just snowballs, like, man, I'm like, let's just go buy, buy, buy. So
[00:05:31] BILLY: I love it. I love it. And you're focusing mainly on the. Buy and hold
[00:05:35] CHAD: Yeah, single family, Buy and hold here in Pittsburgh, three bedroom, two bathroom. So how our system is set up when you're running ads on Facebook and Google, you can only target by like county or a pin job in an area and do a 25 mile radius. Now we're very big on saving time. Like I still do affiliate stuff. We have our business and everything, so we only buy and hold in two zip codes which means when Leads come outside of those zip codes, we have a system [00:06:00] set up on our end that we shoot leads to other wholesalers in the area because we don't even want to deal with that property. And then they go wholesale a property and we take a cut of that wholesale.
[00:06:08] BILLY: I love it I love the model
[00:06:10] CHAD: so I it's been working great. We'll do like three, four wholesales a month. Um, and then like every 60 days find a property.
[00:06:15] BILLY: I love it. I love it. And so let's talk about what you're really here for, which is your Lead gen services. What do you guys do for guys like me in the business? How could I benefit utilizing your service?
[00:06:25] CHAD: So, so what we pretty much do is we focus more on like, not the quantity of lead, but the quality of. So we use Facebook, Google to push out ads. All these ads say, sell your house. As it is, sell your house for cash. Get a quick offer. Don't pay realtor fees. People will click these ads. They come to a website. Most marketers will tell you like or agency, whatever you might use. Hey, you need to have a short form, get name, email, phone number, address, and then call them and contact them and nurture them. We don't play that game. We'd rather play pay four or five times the league. And have them fill out a 12 step [00:07:00] form. We want them answering why they looking to sell the house? How quickly they looking to sell, how much they owe? Is it occupied? Is it listed? We want all this information up front because that saves us a lot of time. We don't want to be chasing emails. We'll just cold call at that point. You're just trying to get data points on it. So we fully manage that for our clients. We set up the system, the CRM on the back end to do the text messages and the emails to the leads as well. It's completely done for you. And we have, we manage it from a month to month basis
[00:07:28] BILLY: so that's, that's interesting. It is completely opposite from how a lot of these guys operate. They're going in. They're pushing it to a website with maybe three or four questions, that's it. And then that lead gets pushed over to guys like me. So what is your overall, I guess your conversion rate on the website, your average conversion rate with all the 125 people that you're doing this for
[00:07:47] CHAD: yeah. You typically see a 12 to 15% conversion rate on the leads. So one out of eight leads, I always say to people you're gonna get eight leads through. And that might mean that you get 24 leads through and lead 17, 19 and 21 year [00:08:00] deals so it's out of the first day leads, but typically what you see is that two or three leads just don't answer. It's just nature. Product of the game have two or three leads in the market. Nowadays. They just want full market price. They know what Zillow there's estimate is. That's what they want. We have guys that can list that are referred to. And then there's two properties that you typically go take a look at. One of them makes sense for you make a deal on you. How's that? So acquisition costs for our guys. That's like 2,500 to 5,000, unless you're sitting in like San Diego, salt lake city, even Phoenix at times or Austin. That was so competitive.
[00:08:31] BILLY: Yeah. That was like 8, 10, 12, $15,000 deals.
[00:08:34] CHAD: Yeah, exactly. Yeah. We have a guy in LA that helped pay like 25,000 to acquire property. So
[00:08:41] BILLY: what's his, what's his back end. Fees what's he flipping at?
[00:08:44] CHAD: He's making six figures, easy doesn't matter
[00:08:48] BILLY: four or five, six times his money, which is great. Yeah, exactly. So on the front end, though, with your conversion of the way that your squeeze page or 12 steps, what's your conversion there overall, before it actually goes to the [00:09:00] investor. What's your overall conversion from lead click website conversion on the website to an actual,
[00:09:07] CHAD: seeing like a five to an 8% conversion rate. Yeah. From the clicks to like, you want to say visitors to lead
[00:09:13] BILLY: visitors to lead. Right. And you said the overall cost through a guy like me, depending on the areas 2,500 up to, you know, 10, 15,000 anywhere between that.
[00:09:22] CHAD: Yeah. How we take that into effect is that we charge a $1,500 management fee to manage it month to month to month, you can spend whatever you want to spend on ad spend. So if you take your ad spend, plus the management feed about it by the number of leads, like you usually get like a one 50 to a two 50 lead costs, but those numbers added together as your acquisition costs. So,
[00:09:41] BILLY: yep. I like it. Talk to me about the difference. Quality of leads between Google, Bing, Facebook and Instagram.
[00:09:51] CHAD: So, so a lot of people will come to us and say, I don't want to run Facebook. I don't want to run Instagram. The quality is terrible. It's awful. And that's because a lot of people [00:10:00] will run. What's called an on Facebook lead form where people will click an ad in that ad a formal pop-up that will auto fill all their information. They. And the conversion rate on those are like one to 2%. But if you actually have somebody click an ad, come to a website, optimize for the form, fill on a website, then the quality of that lead increases a lot. I would say on Facebook, you're pretty average. Like you're sitting maybe more like eight to 10% where on Google, you are hitting that 12 to 15%, but on Facebook you're getting a lot more awareness and a lot more reach for your money. Whereas on Google, save a $50 a day budget and Google's cost per click. So you're bidding head to head with. And I click in your area is twenty-five bucks after two clicks. You're clicked out for the day. Granted though, if you get a lead from Google, the close rate on those can be much higher, just because 10 is much higher.
[00:10:50] So,
[00:10:51] BILLY: Yea as we experienced, we experienced the, on the Facebook because we doing all of my marketing Facebook leads. There's a lot of them with there's a lot of wood. There's a lot of [00:11:00] tire kickers. There's a lot of buyers, even though it's a, a lead that we're trying to buy their property. It's a lot of Hispanic buyers that are looking to buy properties and we've optimized the shit out of it. We're still getting a large percentage of those leads that are just like Deadwood, but we noticed the ones that coming off of Google, they're more costly to get, but they're more profitable at the same time.
[00:11:18] CHAD: Yeah. bing is actually an outlier there. The theory there was that like we started noticing when we were going to a lot of the houses we get in Pittsburgh are hoarder houses and everyone had a Microsoft computer. Rarely did we ever see an apple computer in these houses, which tells us that the search engine that's installed on a Microsoft computer naturally. Yeah. Yup. So we started bidding on bang and here the lead cost is cheaper on Bing and the conversion rate holds true to Google. It's just the volume. Isn't always there. You can't push it down as hard on bang as you can on Google or Facebook. So it's just playing that game. Where in this, in your area, you might only be able to spend 1500 on Google versus you might better spend 10,000 on google I mean, [00:12:00] bing 10,000 on Google and Google.
[00:12:01] BILLY: Right. Talk to me about, um, so you had to lead done for you services, you generate the leads. You, you mentioned something about emailing, texting, talking about that wrapped up in the platform. What do you do with that?
[00:12:12] CHAD: So yeah, we actually white label a CRM, very transparent about it. It's called go high level, but we took it and customize it for real estate investors. Where has all of your specific columns like lead in appointments? Set dead lead contracts. All that, but on the backend, we set it up because sometimes leads will come in at one, two in the morning. And if they come in. It's kind of speed to close is how we look at it in this industry, especially how it is. We actually send them a text message out with an appointment, with a link to our calendar that says, Hey, so I'll let you fill out a form on our website. We'd love to talk about buying your house for cash. Please book a call here. So we're trying to get them to book that call in order to like set in stone in their mind. Hey, I don't need to contact anybody else. I got this call booked with them. Let me talk with them first. And then we actually [00:13:00] have a cycle for the people that we don't contact, that we can't get over. They'll go into like a 90 day drip sequence where every two things have been hit with a text every three days, email, all of that. And we've had leads come back from there, just out of nowhere. Sometimes people just aren't ready to buy when you're talking.
[00:13:14] BILLY: Yeah. It depends on where they're at in the seller pain continuum. Talk to me about that. That texts book appointment. Do you have any stats to show what your conversion is from the text going out to them actually booking appointments? Is it a 5% that book 10%? What does that look like?
[00:13:28] CHAD: So the text, so if they fill out a long. Okay. If they felt a long, about 30% of people that fill out a long form will actually book an appointment out of the people that book an appointment you have about a 40% close rate on those deals.
[00:13:42] BILLY: So I just want to clarify, are they booking appointments from the text that's going out the automatic text.
[00:13:46] CHAD: We set up the sites to this is that after they fill out the step two form, we then take them to a thank you page that has the option to book an appointment as well with us. And we don't optimize for that book to appointment because it's too [00:14:00] costly too. Usually we give them the option and then when they go to Calendly, we actually reiterate some questions in there. Like just to confirm this house is not realistic with a realtor, just to confirm what is the timeframe you were trying to sell us,
[00:14:13] BILLY: Wow you are really taking them through a huge funnel with a lot of layers man
[00:14:17] CHAD: yeah. That way we just know like, Hey, cause especially the time on our calendar, like we look at it like what we can make per hour doing what we do like take that into account, like the time on our calendar, so valuable. So if they're going to book on our calendar, they need to be about it. So that's how we look at it.
[00:14:33] BILLY: The follow up question to this question to this is what's the fall through the full out ratio with people that book your Calender and actually don't show up.
[00:14:43] CHAD: So it depends how you position that calendar. So we position it in a way that book an appointment for us to come through your. So you're booking an appointment at the house. Yes. That's at the house for us to be there in person. Now we have guys that can't be there in person [00:15:00] and they'll book for the call and all of that. Or they want to talk to somebody before they go there. But we know that like, Hey, if this comes in and our zip code, cause we're very specific. Like I said, on those two zip codes, we want to be in front of that person. We know most likely we can sell them if we're front that person. So if they book that appointment and we go there, it's usually, and it makes sense for us. It's usually a done deal. You close. Yeah, because we offer, we also offer, like, when we go make our offers, we're usually doing three offers upfront versus like a traditional, like, Hey, we're just going to buy it for cash. We're doing something like, uh, you, you hold a note and we'll give you full asking price or let's do you hold a note for five years with a balloon payment at the end? And we'll give you 10,000 off your asking or a straight cash offer at X. What we've realized is that they're just so stressed. Usually in these situations that they feel like the ball's back in their court. We don't care what option. We know that they're most likely going to take the cash option and that's, and that's the route we go, but it's helped our close rate a lot.
[00:15:55] BILLY: That's interesting. Cause we've, uh, in our past we have done three step [00:16:00] option and we found that the Northeast area. People just get too confused. Like, you know, I call for a cash or I want the cash offer. So what we did is we changed around, we'll come up with a cash offer. We can't meet on those terms. We don't even bring up the other two items yet. Then we started doing a drop down and we'll go down a waterfall if you will. Of the other offers that we have, because we found that if we present all up front, A confused mind says no. And like, I don't, what is seller financing? I don't get this. Like totally. Did you experience that at all? Or just in Pittsburgh?
[00:16:29] CHAD: Yeah. I agree with that. And even from a marketing standpoint, I'm always like, oh, you can't give them too many options and things like that. Usually it comes back as like, Hey, I don't even understand this. And I don't want to understand it. I just want this path or low counter with a cash offer or okay. I'll take that cash offer. Got it. Then that makes sense. So, yeah, there is that point of confusion, but typically what we see is like, they don't even care about like going into finding out like the detail of this or that they just want to get out of the property
[00:16:57] BILLY: now in Pittsburgh, uh, you guys are a [00:17:00] non-attorney state, right? Yeah. It makes it a lot easier. It makes it a lot. Like I was guys up here to Northeast borough in New York, New Jersey with the attorneys and adds a whole nother layer of complex and red tape for sure.
[00:17:14] CHAD: Yeah, we don't have to deal with any of that. So, uh, it's nice we hear about it from our clients all the time. We've never had to deal with it. So like I had never even looked into it and I don't plan on buying anywhere else. So yeah.
[00:17:24] BILLY: I just bought my first property in Pennsylvania and I'm just so used to using attorneys I got the guy over the phone and I gotta tell you, it seems like the states with, as not attorney states, it's easier to connect with people and to close people. At least my view, I've done a few of them and North Carolina, South Carolina, Pennsylvania few Pennsylvania, that we've wholesale, upstate New York. They just they're easier to deal with. And they don't have these high expectations. And like when I got this one done in Pennsylvania, I'm like, all right. So what's your attorney information? Well, I'm not using an attorney. I'm I, you have to use an attorney's like, [00:18:00] no, I don't think so. So I call the title company. She was like, no, sir, we don't, we don't use attorneys here. Oh, I think I locked up there is we don't use attorneys here. So I just, for me, it seems like what you're doing in your area, you must be doing really well because the non attorny states, man, everybody that's in my masterminds. They're just knocking through the whole office areas. But do you guys have any I buyers or anything like that? That's part of your area
[00:18:24] CHAD: I mean, I just feel like we don't see them as much because we're like, we're so specific with what we buy. Like the biggest buyers in our area is like one, that's like a wholesaler. That's literally doing like a hundred deals, like throughout like two counties here in Pittsburgh, but just crushes everyone, um, kills it, Matt. And then I have a buddy that does buy and hold still. He's got like 500 properties now. So it's usually like you're running into like the same people. Cause it's not a huge city. And like everyone knows that like, Hey, these are the visit codes that we want people in that we want to buy in just because they're family, families are gonna rent the houses and everything. So it's not so much [00:19:00] high buyers that you're running into. It's more local with like a lot of referrals there too, just because like, it's a small, like I said, it's small city, everyone knows everyone. So. Once you
[00:19:10] BILLY: kind of like that in every little market, man, when you you're in there, like in long islands, I know just about every competitor out there. And I'm friendly with just about all of them. There's a few that are a little hairy, but you know, most of these guys that just go guys roll in it, just to help the sellers buy the properties who ever we gets the deal, gets the deal.
[00:19:25] CHAD: Yeah. But you go into like, uh, like Charlotte, Austin, salt lake city, places like that, like people's lead costs are just through the roof because of the eye buyers and everything that to compete with
[00:19:36] BILLY: Yeah. Yeah, it's tough. They also, it's a double-edged sword because those high buyers actually, they get turned into buyers for the wholesalers and a fix it flip. As you tie up some properties, they're willing to pay stupid numbers. If you're able to get your foot in the door sooner, rather than them coming in,
[00:19:50] CHAD: we really have a client that, uh, just signed up and I was talking with him, I forget where he was at, but that is his whole strategy. He just sells to them and he's like, I just know it's a [00:20:00] done deal. And he's like, I don't even have to worry about it. As long as I get the money, it's done
[00:20:03] BILLY: yep. What's his average, uh, take on a deal. You have any idea?
[00:20:06] CHAD: I think it was 20, 25,000. That's when he was like, yeah, like, so yeah. Yeah. It doesn't have a team or anything at all. It's just him himself. And he's just finding deals out there.
[00:20:17] BILLY: Good for him. Yeah. So on your end, if people, if they wanted to start utilizing your service, you said it's a $1,500 a month fee. And then what else is included after that? Where else would they have to do? It's just the amount that they're going to spend for the ads
[00:20:30] CHAD: yes on the ad, spend whatever they want to spend on the answer and they can spend whatever they want. So,
[00:20:35] BILLY: and earlier I was speaking to you, you don't, you don't do area exclusive or like how many people per area do you have? Cause it could be a little bit of a conflict if you have four guys in the same area right?
[00:20:44] CHAD: Yeah. We only take on like two to three per area. Cause you gotta think, especially if we're talking about Google, uh, cost per click. So most guys aren't spending over a hundred dollars, $200 a day. Average cost per click is going to at least be 20 bucks on. Well, for some of the [00:21:00] top keywords. So after five clicks there clicked out for the day. So when they will come back on until the next day, so the next person moves in and it's very rare that you get somebody that wants to spend so much, that they own that space on Google for the entire gut. That makes sense route for everyone. And the way we look at Facebook to be completely honest is that if we don't take your on somebody else is going to take your on and it's impression-based and you're going to get your delivery no matter what. You're all still going to have new unique leads. So, and we only do two to three because we've seen it. The costs go up. We first started out. We used to say like, okay, we're going to have no limit at all on it. Remember we took like six, seven people from Atlanta and the guy went for like our first client went from the hundred dollar ways, like $400 leads. And we were like, okay, well we learned a lesson there. Yeah. You're gonna saturate or saturation in markets
[00:21:46] BILLY: with your model. Do you utilize similar landing pages and websites for each of these. You know, for each of the clients who come on, do you contour to the specific client?
[00:21:57] CHAD: So most of our clients we set up with [00:22:00] what's called carrot. Have you ever heard of carrot site horse yet? Yeah. So the carrot size work pretty well. There's a lot of guys that come on though, where they'll say that, like everyone has a carrot side. I don't want a carrot site. And we have Landers that have been tested and proven, and then we use those Landers for them. And then we also, the main thing, like, especially on Facebook, it comes down to the ad creatives, the images and videos. Like we probably spend 20 to $30,000 a month testing accurate. And has those hit on our national brand. Then we rebrand them for our clients and plug them into their campaigns. Smart. So then we just push those national leads to pay per lead providers and they give us kickbacks on them.
[00:22:35] BILLY: How many people in your company and your not your fix and flip company in your marketing company?
[00:22:40] CHAD: That's only, I mean, we're pretty lean team, like 12, 15
[00:22:43] BILLY: state-wise are they out of the country as well? Now? They're all in the. In the U S is it virtually based or is it, do you have an office where they all congregate now?
[00:22:54] CHAD: We're all remote. I've always worked like remote for like, I can't imagine going back [00:23:00] in the office,
[00:23:01] BILLY: I'm with you when, when COVID hit and they thought it was going to be a two week downturn. I came out to Jersey. I was living in New York and I'm like, I'll hang out here for a little while. And two weeks started to months. By June, July. I surveyed all my employees, my teammates, my teammates. And I'm like, you want to go back across the border? Like no way, man. Like, this is good. And so for the last two years I've been virtual and it's been a blessing. I love working from home. I love the home office environment. Sometimes get a little batty. I gotta like, get the hell out of here. Cause it's work and home and play and everything. But you save so much time. I'm more productive. I don't have those. You got a minute. You got a minute I'm productive I'm here. I'm working I'm making sure of that
[00:23:38] CHAD: I'm huge on the time-saving and that's what like three, even the city that's eight miles away. It's an hour a day when you go back and forth. Yeah, it's crazy.
[00:23:46] BILLY: I think so if people want to sign up with you, there's a link on our website. It's Billy secrets.com. They want to sign up. What, is there any, um, intro fees or is it just a flat 1500?
[00:23:57] CHAD: For you guys we're actually, we usually do a thousand dollars [00:24:00] setup fee, but we would waive that fair if they heard us from the podcast. So waves, we set up everything for you. No cost. Um, but yeah, it's $1,500 per month so
[00:24:10] BILLY: 15 a month, they sign up and then what's the overall, the, the timeframe. Once they sign them, when they get started, how long does that take?
[00:24:17] CHAD: It takes you seven, seven to 10 days to get live and we can even, we take on people that don't have online brands or online presence. We literally will make the logo, the website, the ad accounts, the pages, everything for you from scratch. We know if you allow us to set you up the way we're set up, it's going to set you up the best way for success. If you haven't already, we can use what you already have.
[00:24:35] BILLY: Now there's always that timeframe. When you first get set up with a new client, I'm sure where it's going to take time to really tweak it and optimize it. Talk about that. Cause I don't want guys to come in and say, Jesus, I worked with this guy. It's not working. Like it takes time to optimize.
[00:24:50] CHAD: So our sales process has changed so much because of that, of this issue here the first month is your worst month. No matter what, when you started so sporadic, we have no control over it. [00:25:00] We literally started out clients that get 15 leads in the first month that and clients, I get three leads in the first month. And that's just because we're starting you with six different ad creative, six different ad text headlines. And we're trying to figure out what ones work, but we don't know what ones work in your area until there's money spent behind them. Yeah. These have been tested nationally in other markets, but there's always ads that resonate in certain ways with your market. So as that data is coming back, as money's being. We're making changes off of that. And then we're building out what we call hero campaigns. We see that these two ads did better than these four. Let's kill the budget behind these four, put it all behind these two, maybe inject a new one and test it against those two and keep running it though. So it is a game and this isn't something where you sign up and you hit a button and leads come in and lead your expensive. I mean, think about it. You're going to buy a property that you're either going to flip wholesale or equity in. Like you can't expect to get hundreds of leads, $1,500 average lead ROS across the nation is 1 75 and [00:26:00] $200 a week. So $1,500. You're only getting, I mean, you might get six to 15 leads. There are some pockets where guys get 20, 25 leads where they're just in areas that aren't super competitive. They're lucky, but you got to have the right expectations coming into it
[00:26:16] BILLY: yeah. That's why I brought it up because, you know, as a young investor myself, years back, I'm not young now, but I had these expectations that, you know, I'm going to invest. I'm going to get a return. And there's always that timeframe one month, two months, three months, where you really have, even with direct mail with anything, we really have to test what you're putting out. They'll look at the response rates. Don't just look at the response rates. Look at the quality of the leads, the appointments that you're going on to. Sit back and analyze. And once you have it dialed in, then you can rip up the budget. You can put more money to ad span, whether it's online or offline, but you got to go through that one to three months of just testing and optimizing and figure out how it's going to work. And where are you going to put your money? Because it looks sometimes there's areas that it just may not work. Right. I'm sure you have certain clients where you could write. [00:27:00] The oh, maybe you haven't, but I've, I've been with clients where like, for me, it's TV, I have a guy he's a great TV marketer. It works across the nation in so many different markets in the Northeast New York, New Jersey markets, not just with me, he had other people test it. He can't get that type of campaign. That's proven to work. you would think after that that with the, with the pay-per-click and facebook
[00:27:23] CHAD: it will always work in a market. It's just, you want to pay the lead cost where it literally might be 800, a thousand dollars a lead. So trying get like a lead or two, but I was like, do you want to pay that? And most people are no way unless we work with a hedge fund or something like that.
[00:27:37] BILLY: Right. I love it. Good. Listen, brother, this has been good. You have anything else you want to add at the end of this
[00:27:42] CHAD: No I think we covered it all, man. I appreciate you having me on.
[00:27:46] BILLY: Yeah, dude, you did good. You're a, you're a hustler. You deal with the real estate investing you're out there. Cranking out leads. If you guys want to get into online, Facebook, Google, Bing marketing, check them out. Chad Keller. What's the name of your company, Chad,
[00:27:58] CHAD: It's motivated [00:28:00] leads. So it's motivated. Hyphen leads dot. com
[00:28:03] BILLY: How fucking great is is that? Motivated leads.com. Motivate a hyphen leads.com. I love it. Check them out. Billy secrets. Dotcom is also on a Billy alvaro.com. He's given you guys a thousand discount for signing up. You get to wave the, I guess, the signup fee, and then it's a $1,500 a month. And then whatever you guys wanna put out there, as far as your amount that you want to spend it for the ads, Chads gonna take care of your Chad I appreciate you coming on, brother, stay in touch. And, uh, I might be calling you in a couple of months.
[00:28:31] CHAD: Yeah, I appreciate you, man. Thanks everyone.
[00:28:33] BILLY: Thanks bro.
[00:28:35] Thank you so much for listening to today's episode of unstoppable real estate investing wealth. My mission is to give you my listeners, the blueprint for success inside the secrets for starting growing and scaling. Real estate investing business, So you could experience and live unstoppable lifestyle. I've made it simple for you to catapult yourself to success. Go to Billys [00:29:00] secrets dot com@thebillyssecrets.com. There you will find every single tool. Trick strategy system. And you used to make millions of dollars as real estate. Everything my team uses and my guest views all in one place for you to [00:36:00] tap into, you could start, grow and scale the real estate investment business. I really hope you implement what you're learning. I hope you utilize these tools, tips, tricks, strategies, and secrets, and I hope to see you on the next episode god bless. Bye-bye.