Michael Blank, the self proclaimed “crash test dummy of financial freedom” because his journey to financial freedom took a long time and cost him millions of dollars. He’s a passionate real estate investor, CEO and author of the Amazon bestseller “Financial Freedom with Real Estate Investing”. Through his investing company, Nighthawk Equity, he controls over $200M in multifamily real estate. In addition to his own investing activities, he’s helped students purchase over 9,500 units valued at over $445M through his content and training programs. He is a regular contributor to FlipNerd’s REI Classroom, Bigger Pockets and Home Business Magazine. Michael’s work has been featured in USA TODAY magazine, MSN, National Real Estate Investor, GOBankingRates, Fit Small Business, Thrive Global and many more. Michael discusses why apartment building investing is the best investment on the planet because they are much safer, offer higher returns and have lower taxes than stock market investing.: Oh and we learn why and how the book Rich Dad, Poor Dad basically ruined his life when he read it. A special offer for anyone listening directly from Michael. Just hit the link to check it out - https://thefreedompodcast.com/billy And after that head on over to... https://easysell411.com https://billyalvaro.com https://billyssecrets.com Who knows maybe you will be our next partner? To get some neat (and FREE) Tools | Tips | Tricks to help you in REI!
Michael Blank, the self proclaimed “crash test dummy of financial freedom” because his journey
to financial freedom took a long time and cost him millions of dollars. He’s a passionate real
estate investor, CEO and author of the Amazon bestseller “Financial Freedom with Real Estate
Investing”.
Through his investing company, Nighthawk Equity, he controls over $200M in
multifamily real estate. In addition to his own investing activities, he’s helped students purchase
over 9,500 units valued at over $445M through his content and training programs.
He is a regular contributor to FlipNerd’s REI Classroom, Bigger Pockets and Home Business
Magazine.
Michael’s work has been featured in USA TODAY magazine, MSN, National Real
Estate Investor, GOBankingRates, Fit Small Business, Thrive Global and many more.
Michael discusses why apartment building investing is the best investment on the planet because they are much safer, offer higher returns and have lower taxes than stock market investing.:
Oh and we learn why and how the book Rich Dad, Poor Dad basically ruined his life when he read it.
A special offer for anyone listening directly from Michael. Just hit the link to check it out - https://thefreedompodcast.com/billy
And after that head on over to...
Who knows maybe you will be our next partner?
To get some neat (and FREE) Tools | Tips | Tricks to help you in REI!
SUMMARY KEYWORDS
deal, people, business, scale, person, money, book, platform, spreadsheet, real estate, podcast, analyze, stabilize, super, months, role, raise, capital, apartment buildings, automations
SPEAKERS
Billy, Michael
Billy 00:18
Welcome to Unstoppable Real Estate Investing Wealth. My name is Billy Alvaro, aka the unstoppable BA, former billion dollar mortgage banker, gone bankrupt, turn professional real estate investor, where each week you'll learn the tools, strategies, systems and secrets myself and other highly successful real estate investing entrepreneurs use to start, grow and scale their businesses creating massive profits and how you can too, and we'll teach you how to put those profits to work. So you no longer have to get ready to finally experience financial freedom and generational wealth. Now let's get started. What is going on everybody? Welcome back to the episode of unstoppable Rei wealth. I'm your host, the unstoppable BA and I'm here to bring it again, teach you guys how to start grow and scale your real estate investing business. And today we're going to speak about something that's true to my heart because I'm going down this avenue. I got this gentleman on the line. I don't know if you don't know him. His name is Michael Blank. But I gotta tell you, Mike, you don't know me. Told you offline. I bought your book about a year ago, your course about seven months ago, got your deal analyzer got my first deal of the contract, because of your expertise, your help and the information you gave. I got my first 36 units. So thank you for that, Mr. Blank.
Michael 01:37
That is awesome, man.
Billy 01:40
really I mean, really cool that I get to interview. So listen, I know you were a single family guy back in the day, you've kind of converted yourself over so let's go through this whole thing on how rich dad poor dad, like literally ruined your life.
Michael 01:54
It really did. It's an awful book. Yeah. And the reason it's awful because it's planted a seed of passive income and financial freedom in your brain, which is super cool. Yeah, but it doesn't tell you how to do it. Right. It mentioned things like cashflow business and real estate, right. So like everybody else, like I thought, well shoot, surely, it must be through house flipping or landlording or some other single family house strategy. And that's kind of what I did. And you know, I was actually pretty good. I didn't you know, I'm not a huge flipper, but I flipped like three dozen houses in three years. It's not too shabby. Yeah. And, you know, I made pretty good money. The problem was I finally real and then I accidentally got into an apartment building. And when I was reflecting, and that was a nightmare. The first one was a nightmare. But as once it settled down, I was reflecting on what the heck I was doing. And I was like, Man, this house will be still a super profitable, but it's not passive. Like if I stopped buying, fixing and selling houses, I stopped making money. And then once I sell it, there's no residual. Meanwhile, this this 12 unit apartment building was sending me like, I don't know, 15 bucks a month. And it was super boring. Right after, after it, stabilize it. And then I was like, man, maybe I just need to shift maybe I need to shift more to this. And to that. And, you know, the primary shift for me was the ability to raise money, which I which I started doing my house flipping stuff, I started to do six month term and 12% simple interest. And it was surprisingly easy. Doing it for partners was a little harder, but not much people understand real estate. And so I started to realize that I could raise money to buy apartment buildings like it's crazy to me. And that's that's really fundamentally what what shifted me and then I went all all into apartment buildings.
Billy 03:30
Give us an idea what was the year that you transferred over from fix and flip over to the apartment side?
Michael 03:35
It was in 2011 and I had I started fixing flipping probably in 2010 it was like 2010 1112 in that timeframe. And just just to back up a little bit I quit my job in 2005 Because I made a bunch of money through a software IPL see I have a software background, which I felt prepared me very well for real estate and then I read the stupid purple book. And, and so I took a giant detour into the restaurant business. Okay, so, while I was taking a detour, you know, I was I learned I traded some stocks and options and I flipped a couple houses and also took some commercial real estate bootcamp, right. So I knew about these things. So when I went out when one of my wholesalers was a wholesaler brought me this 12 unit, I was like, huh, I dusted off some of the stuff that I did in 2006 and seven right before the recession. And that's kind of when I 2007 When I created syndicated deal analyzer, I was at dinner for about nine months, I was calling on brokers in Texas, and I was in Virginia. That's when I developed that that analysis spreadsheet, so I just just dusted it off, and then just kind of got into it a little bit on the side. Because my main thing was while I was trying to extricate myself out of the restaurants at the time, and I was flipping houses, and then I did that. So it was like it was kind of an awful time because I'm working 80 hours a week doing all these things and essentially making no money whatsoever. I'm making money on the house flips and I'm losing my shirt on the restaurants. Yep. And it was awful.
Billy 05:00
Yeah been there I've been down and lost the business back in the day. So I know what it's like to to work your ass off and have nothing to show for it success. Right and trading dollars for nothing, not nothing, not even dollars. Yeah, right. So so by the way this deal analyze that you put together, you're the brainchild of it like you're somebody who did the architecture, this whole thing was your thing.
Michael 05:19
So one thing that people don't know about me is I love spreadsheets, like so some people find swiping on Facebook, super relaxing and distracting. And I like creating spreadsheets. I don't know, I'm weird that way. So I developed the spreadsheet. Now I haven't worked on it last couple of years because I have other people work on it. But still, it's something that's the last thing I gave away ability is that spreadsheet.
Billy 05:40
Yeah, I gotta tell you, that spreadsheet made my life extremely freakin simple for analyzing that 36. And I probably burned through like, maybe two dozen properties prior to getting this one that actually the LOI stuck, but you know, trying to figure out going from a fix and flip and wholesale business simple one page spreadsheet to figure out if the deal is gonna make your money or not. I was trying to get my head wrapped around saying I don't want to just invest off my gut, I need to have something systematized so I could plug the numbers in, and a good time to do the analysis for me. And when I think I heard you want a podcast and then I'm like, let me get his book, read the book. I'm like, Alright, let me get this deal analyzed. And I gotta tell you, bro, like, no bullshit, not smoke blowing smoke up your ass. That spreadsheet is really to me the the basis you need that document that spreadsheet in order to analyze something like that, or it in order to analyze these properties and get into this business because it just it shaved off. I don't know how many hours but 10s of hours off of me going through and analyze this thing. So thank you for that brother honestly.
Michael 06:44
Did my pleasure. Yeah,
Billy 06:46
good stuff. So now 2011. So you're only doing this now? 11 years full time, right? Give us an understanding of assets in the management. What do you have currently, how many millions of dollars in the management, you guys control?
Michael 06:59
So we have about, we have about 347 million, and we have sold about 50 million, we're selling another two. That's around 2000 units. But recently, over the last 18 months, we took well, two years we've been buying in northern Atlanta. So it's not like $75,000 a unit these are like two or $1,000 a unit. Right? So but it's it's what's interesting about the syndication business is and this is surprising to many people, it's actually relatively easy to get into anyone can do it even Billy, right. Like, literally dozens of different people from all walks of life can get into apartment. Number one that's surprising. And number two, the level with which you can scale this business is staggering, right? So, you know, I didn't start scaling until probably 2017. Because I was trying to get myself out the restaurant business. And then I started blogging, and it turned into an educational platform a little bit. So I was I wasn't really going after real estate between the left between 2011 and 2017. But when I launched my platform in 2017, it just it's just it just rocketed up. So anyone that's building a platform getting into syndication, is it the scale of that is just it's really staggering, right? So now you're three and a $50 million. And we want to get to a billion dollars, probably in three years. It's a little challenging right now. Like right now right now, yeah, to buy stuff, because every time the market shifts radically, like with COVID, it just wigs out the lenders for like three or four months. So we're kind of in that right now. And it's gonna stabilize probably in another month or two. And, you know, prices are down like 20%, over from from March. And so
Billy 08:40
That has to be because the rate increase, you know, the cap rates are going there, they're getting crushed.
Michael 08:46
Well, it's that but But though see, if the fundamentals haven't actually changed that much. What changed is fear in the market, and the ability to get debt. So for example, when there's fear and uncertainty in the market, the lenders tighten up, they'll do things like reduce your loan to value so they give you less loan proceeds, that's a big one right there, that's a big one, or they'll stop funding construction, or they'll make you puts, you know, reserves into escrow like they did after COVID They'll do stuff like that, and then it burns off, you know, it burns off a little bit and stabilizes what I'm saying is it will create opportunity. So in other words, you're buying 20% below market and there's a lot of upside in the back end. So right now it's a little trying but it's a matter of a few weeks. I think once it'll start stabilizing, I think once the Fed stops ranking, you know hiking interest rates and and it may stabilize at a high points and we're at like two two and a quarter and now it may it may peak out at four which would almost be double which we oh my gosh, so awful. But it's not so much the height of the interest so much it's this speed. That's that's creating some some issues around buying and selling but once it stabilizes whatever it stabilizes, it's going to create opportunity.
Billy 10:00
So, you mentioned about, you know, starting growing in the net, you're in the scale phase. So, you know, relating to our business on the fix and flip side, we know that we have to go through and I talked about this a lot in the podcast, starting growing and scaling and what it takes. And each one of those phases in the scale phase, talk to us about what your business looks like, how many different people inside your operations do you have? And what are their positions?
Michael 10:24
Yeah, I mean, here's the thing, you can scale any business. And in fact, I probably could have scaled the flipping business. In hindsight, it probably was more difficult to scale a flipping business. But there are similarities. But for example, you know, we have three partners in the investment business called Nighthawk equity, three partners, and we all we own officer roles in that. So we're not pure owners. That's our goal, that three year goal is to be what we call in the owners box, where we sit back and shuffled our K ones around account or money. Well, we're not there yet. Okay? So. So we have about another seven people, five full time to part time working with us, you know, managing $350 million in real estate, it's, it's crazy, right? It's just as compare, if you get three $50 million, and single family houses, holy moly, your team would be you probably self managing, right. So we don't self manage, which is if we were to self manage, we'd have dozens of people on the management side. So if you're in single family houses, most likely you're probably have to manage this just so it's more efficient that way. But really, in the beginning, you have two people, you have someone who finds a deals called a deal finder, someone who raises the capital, the capital raiser, another and then and then and then someone who manages all the asset manager, right, they manage it all. And then when you do start scaling, you can scale fairly, fairly low, um, you can raise 500,000, a million dollars, just with those three roles. But if you want to 10x, your capital raise ability. So let's say you raise a half million dollars, but you want to raise $5 million, you need a fourth role. And that's marketing, you have to build a platform, like I've done and like you've moved on, you need a platform, you need a podcast. So book, social media, you need regular content, right. And so you need followers and things of that nature. And that's how you start to 10x and really scale the business.
Billy 12:11
I love it, go back for a moment into the deal analyzer, the person, the acquisitions person, so that person's finding the deal, and he's also analyzing it going through the underwriting of it. That's his role.
Michael 12:22
Yeah, that's right, that's talking to brokers analyzing making offers. And then depending on the stage, that person would also do the due diligence and basically handle the closing. So in a, you know, small, you know, a small syndication, you know, with 500 units or less, it's typically one person doing all those things. Now, if you get larger, that the roles start to break out, because of because of the volume, but in the beginning, that person handles most of those things. And then the other person really is out there raising capital. And a lot of times that person is also the externally facing person on the platform, right? So if there's a podcast, that person is going to be on there, the extrovert, you know, they get a nice smile. They know what to say, you know, and but those two, those two people are critical. You need the extrovert. You need the introvert, you need the analytical type. And you need the big picture relationship person as well. They're both critical authentication.
Billy 13:14
And obviously, when you first start you're that role for everything right? When you first started this, you were the guy who was filling all those shoes.
Michael 13:21
Yes, but that's only because my personality is that way which most people are not. And number two, back when I got started, there was no things like as joint ventures. I mean, no one no joint ventures with anybody you don't do in the restaurant business, you don't do it in a in a in a flipping business. But with syndications, you always joint venture like it's unusual for someone to go go out at them themselves. And it's and it's mostly because of this and almost syndication almost forces scale on you from the beginning. Just simply what the task is that you have to do that you have to do those two things. And most people are actually good at one or the other, but very rarely both. So if you're more of the introverted, analytical type, maybe you're an engineer or something like that, you're gonna gravitate towards deal finding, you're gonna beat the snot up over the broker about the deal, you're gonna you're gonna be more knowledge about the numbers in the market than the broker is, but you're kind of introverted, right? You're not really good at talking with with strangers or playing golf or networking. You know, and you need those people as well. They have you have to go out there and have to meet new people, they have to put out content, they have to be on YouTube or podcast. So you really need both of those really, from the beginning. And so most people who are successful start as a joint venture, which is quite a bit different from single family house investing.
Billy 14:36
Yeah, yeah, for sure. But there's so many parallels and similarities with how you go about scaling the different types of people that you need and the deal finders in the marketing piece and the acquisition side in the in the the renovation side disposition side of the management of it all. So it's like I'm looking at this and I'm asking you these questions, honestly for a selfish reason because I'm looking. I really want to Mike over the next nine years to I fight over the next 18 months find myself a COO, who I could have run by fix and flip because I don't just want to abandon something that's making me a few million dollars net a year, right. So it's my now want to keep that thing going, and then parlay into this full time, the goal is a billion under management within nine years, which I think with my personality and my drive, I'll be able to hit it. It's just I don't want to make, I'm going to make mistakes, I don't want to make mistakes that I can avoid. So I'm going to be asking a lot of questions, you and a bunch of guys out there to figure out not just how to do apartment investment, really how to scale this thing, the right way, what people do we need in order to do this, and then go out and find them and bring them in. Now your equity partners. So you guys, like you guys each have an equity split. Similar is one partner, you know, higher, higher, I guess, equity position and the others. What does that look like?
Michael 15:51
It does is something that evolved over time. So typically, in the beginning, what happens is you kind of dance around each other, you do a joint venture for a deal, and it doesn't work out so you don't do another deal. The divorce is already, it's already papered up, because in five years, you're gonna sell it and we partner separate ways, everybody gets their equity and we walk away. If it does work out, maybe you do another deal. And this is kind of what happened with my two partners, we kind of did a couple of deals together three deals, four deals, there's like, hey, we really like each other, we complement each other, let's kind of formalize it, right. So it's, it's really more of a 1/3 split now each way. Because we bring different things to the table, we do different things. And so it works. But the critical thing with a partnership is you got to know what your strengths are. Yeah. And and only one person can be accountable for any particular thing. So shared accountability almost always fails in any business, whether you're, when you're scaling, you can't have shared accountability. So knowing what you're good at what you like to do, and finding your compliment. And then making sure that one person is accountable finding deals, one person is accountable for finding money. Now there's going to be shared responsibilities, but one person's got to be accountable. And when you set up your part, and then you will align yourself on values and vision and mission, like those are super important. And when you do that, you know, one plus one should be far greater than two.
Billy 17:08
No doubt. And I'm thinking that your role, you're the capital guy, I mean, I know you're you have the by personality, where you're the engineer, but you're also outgoing, so very unique personality style, because you normally don't see that with an engineer type individual that usually, like you alluded to earlier, we kind of have a slip personality, are you bipolar?
Michael 17:28
But you're right, I am I am both analytical and relationship focused. So that's a pro and a con, the Pro for me is that I can do many different things. I don't need other people to do things for me, which is a pro in the beginning when you're bootstrapping stuff. So when I got started, I really I wasn't making any money. So I couldn't afford to hire a team. I would now do it differently, right? I would, I would. And my problem is I have difficulty delegating, because no one can do it as good as I can't believe. You can't, you can't scale Jack, with that kind of with that kind of attitude. And so Nighthawk was set up a little bit differently. It was set up with my primary role as visionary. So I'm looking into the future, but also leveraging the platform I build to raise capital, and to build a brand that has a good reputation in the in the market, right? So if you look at it from that perspective, my effort really amounts to me getting on a podcast or webinar and going Hey, guys, wire me all your money, right? So it's not a lot of work, per se, though I've worked at it for last almost eight years at it. But it's I bring the platform to the to the table. And like for you, for example. You're the visionary you're in your own in your own company. And what you bring to any table is the size of your platform, in addition to what other strengths you have, but the platform when you're when you're scaling something like a syndication where you're raising money is priceless. In fact, we teach people how to build platforms, once they do a deal. They need to scale their, their, their businesses, and we teach them how do you create a five year plan? And that is a marketing plan, and including what we call building a platform. So how do you build a platform in the right in the right order so that you can text your capital raise? So we were doing a lot more of that? Because once you do a deal, you want to get to 1000 units? And how do you how do you do that? And most indicators have no idea.
Billy 19:18
So that's a good segue to the next the next piece of this. So you are very good at raising capital. Your platform has enabled you to be in front of a wide audience. What would you say percent wise over the last X amount of years you've been doing this? Have the capital that you're raising comes from some sort of a funnel leading through any one of these multiple types of platforms you have because you have the podcast, you have the book, you have many different pieces that are out there leading people into your funnel. Do you have any data on that? And what the percentage maybe?
Michael 19:50
Yeah, I would say almost all new investors are coming from from the podcasts or in the book and then Social media Number three's in that order. And then we do get about 55% of our repeat investors, right? So it's not like we're starting from scratch with every single deal. So that that really helps. It allows you to build the business and then so not only the repeat investors, but then when you sell one, we can tend to on a 1031, exchange the equity from a deal and put it into another one. So this, this allows us to raise more and more capital without raising new capital, we're basically recycling old money. But But where that comes from differs by whoever, is the platform. And I mean, there's a you know, a guy I know who's got a million followers on Tiktok already, like so his thing is tick tock. I just created a tic tock account two months ago for crying out loud, right? You know, Brandon Turner, bigger pockets is all the Instagram, right? I mean, I have an Instagram presence, but it's not like, that is my specialty. My specialty is probably the podcast number one. Number two is to book and then there's everything else, you know, everything else. And yes, we can always try to get better on YouTube and Instagram. But I think the bottom line is you got to pick whatever you love, wherever you want to be present on. And that's where you go deep. Yes, you should put your content out everywhere. But where are you spending most of your time? Where's your investment? And that's, and that's you just leverage that. And then maybe you expand it over time.
Billy 21:12
Talk to me about this, the cycle of when a person does come into your funnel? How long does that relationship go on for with them, listening to you reading your book, getting your emails until the phone call happens? Or however they inquire. And then the clothes piece after that, like, what does that timeframe look like?
Michael 21:31
Yeah, you're asking about my secret underground playbook. I love it. Because we actually teach this to people. So I'm happy to talk about it. It's and you have, it's probably your own platform. It's all about automations. Right? So when when someone, for example, downloads a lead magnet, it could be a special report, or an ebook of some sort that introduces whatever the lead magnet is, right? Once they download that there's a series of email automations happening in a platform that introduce that person to your investment company. But also most importantly, gets in the book a call with you, right? And so some email automations chased a person, hey, thanks so much for downloading my freebie. But you know what, I can't show you any deals because I don't know who the hell you are. I need a conversation with you schedule a call book a call book a call. And those automations chase you for a while, maybe a week or so. And if you don't book a call, then we stay automation stops. But then we'll chase you in our content. So you know, using any kind of automation software, you can, you can personalize or segment your list. And so if you have not booked a call, you're gonna get our super awesome blog post or YouTube video at the bottom and say, Hey, I noticed you haven't booked a call yet. Book a call, right now, once you booked a call that goes away, right. And so once you book a call, we put you in a database as someone that we can share a deal with, right? Because you've gone through our sausage factory, you've learned about it clicked on a bunch of web pages, I now can claim I have a pre existing semblance of relationship with them. But the big trigger is a call. I mean, if we don't talk, if we can't talk to someone, I can't honestly claim I know anything about you. Right? So the call is critical. And so the automations and the content really chase someone. So we want as many people not just to download the lead magnet, that's good. But to book a call. And that's that's the that's the key.
Billy 23:14
That's key brother, this is great content, by the way, the people who are going to be listened to this is gonna be a ton of value. Because you're really opening up and giving us some secrets to what you guys do. On the marketing side? Do you have an inside marketing department in your business? Or is this all outsourced? What does that look
Michael 23:30
like? Now we have we have an investor relations person, a full time investor relations person, their role is really twofold. It's to speak to new investors. And also it's to service existing ones. One of the things that we're not doing is we're not going outbound. Okay, meaning that in our other educational business, we do have outbound inside and we call it inside salespeople who will go out into the different communities like Instagram or or Facebook and try to engage with someone and get them to book a call. Yeah, we don't we're not ready on the Nighthawk side to do that yet. But what we're doing on Nighthawk side is basically through a content and calls to action. We want them to book a call. So when they do, then David takes the calls. Right? So it's more of a reactive. Yeah, it's a reactive stance, but it served us okay, I don't, I wouldn't say we have a money problem, per se. But if I did have a money problem, I would probably start ratcheting up my paid advertising, which we don't really do right now. And I would probably employ outbound salespeople who go out and actually get the calls.
Billy 24:32
I love it. And that person is referring to him, David, he's a relationship type.
Michael 24:36
He's our head of investor relations. Exactly.
Billy 24:38
Relations and to support David with all the marketing with your book, your podcast, all the automations behind the scenes, is that outsourced that marketing system or is that somebody in house that builds it? And
Michael 24:50
that's a great question, because it has changed over the years. We currently have our own everything's in house. You know, in the beginning, I did everything myself because I could All right, you know, and so that got me so far, which is cool. And then, you know, I started building up my own team, right via Upwork and other contractors. And that was super tedious. Because, you know, as you know, anyone, you hire a contractor on Upwork. And then you know, you train them up, and then six weeks later, they leave, you're like, so you're constantly turning people over. And then what I did in 2019, late 2018, I, I hired a kind of a head of head of marketing, who had like a mini agency behind her. And it was kind of a hybrid. And that served me for two years, because she would, she would then do what I was doing, which was yes, she had her own mini team, and she would bring in people when she needed it. And that served us so much. But then I think the mentality shifted the philosophy and value shifted, because an agency has a agency mindset is different than a team member, right? Team members going to be on board are going to be gung ho, they're yours, they want to help you win and agencies have other other clients, right? So you're going to be one of maybe several clients, so you're not going to get the love as much. And so it's it stopped working, I was unable to scale it to the way that I wanted to scale. So we pivoted and brought in a whole new head of marketing and essentially replace the entire marketing team, which was super painful. So I think you go through iterations, I think, if I were to do it over again, I probably would hire maybe the agency at first because it allows you get going right away. And then over time, bring it in house.
Billy 26:28
Yeah, good points, brother. This is this is actually great points. So what is next, because you have the investment company for the department's capital raise, which is part of it, then you have your educational piece. So let's talk about your educational piece, because I got like ridiculous value out of the stuff that I purchased from you. And I didn't go into your high end customer a thing yet. They say yeah, because I'm probably going to end up joining you whatsoever in the future with that we talk about your your consulting company, your coaching company or information company, because I think that's going to serve the listeners that are out there.
Michael 27:00
Yeah, I think we've done a good job. If you're, if you're, if you search, apartment building, investing, or multifamily mentoring, or coaching or training, you'll find us now you're going to, you're going to find a bunch of other people as well. But you'll find this, what we want to do is we want to go more on the top and the fun a little bit more in a lower level of awareness. So here's what I mean. So when you read Rich Dad, Poor Dad, okay, you're not automatically thinking apartment buildings. In fact, if I were to say, Hey, Billy, did you enjoy Rich Dad Poor? Yes, I surely did. How about you get you get yourself in an apartment building? Like? Yeah, you know, I don't think so. Because I don't have the experience. I mean, let me get into some single family house experience for maybe five, maybe 10 years, and then I'll take the money and experience and then I'll graduate, I'll join you in like five or 10 years, right? That's what everybody says. Now, that's actually not true. You can literally go from Rich Dad to doing your first deal without getting into single family house investing at all. Okay, but most people don't believe that. And so what we're trying to do is reach people who are not searching multifamily training or coaching online, but who are thinking of they are what they are thinking about is financial freedom and real estate. And they're probably thinking some kind of single family house strategy. And that's fine. Like you said, if you're already doing something right now, oh, my goodness, don't stop doing it. It's like, if you had a job, don't quit it right now. Because you heard some guy in a podcast, right? You want to you want to keep doing what you're doing until you see it working. But the point is, we want to take someone on a journey, you know, within maybe 30 to 45 minutes, and show them how it's possible that they can get started with with apartments. So we're working on we've been working on a year, it's been a really hard nut to crack, honestly, because we're asking someone to make a couple of pretty severe mindset jumps, you know, overcoming limiting beliefs about once a we're, we're getting better, I think we're gonna get there. But that's where you ask what's next. Besides world domination, is really being able to reach people who who want to get into real estate and because they want financial freedom, that's why we have this shirt, it says freedom right here. Right? So we want to be known as a company that if you want to be financially free with real estate, you know, we're, we're a well, not the only solution, obviously, but we're a daggone good one, we want to be associated with that. So it's more of a brand awareness.
Billy 29:14
What is some of the the courses were or masterminds that you offer? That my listeners maybe it will plug into?
Michael 29:22
Yeah, so I mean, we'd like to say we have we, we, we call it the dealmaker journey, right? We do make a journey goes from where you are now. Having no real estate experience at all. And all the way to doing your first deal quitting your job. Scaling to 1000 units and leaving a legacy like that is a well defined journey for us. That's what we did this year. So we have names for each of those. And now we also have programming for each of those. So you know if you want to do your first deal, we have a course we have the STA we have mentoring where you can work one on one with with someone and so that the goal of that is to get you to do your first deal and once your first your first deal it becomes a man Scale? How do I scale from 50 100 units to 1000? Plus units? It's a completely your, your worries are totally different than how do I do my next deal? It's, it's it's projecting how much money you can make, which is interesting. Who should I hire? And what order for what roles? How do I 10x? My capital raising? And what systems do I use? So the wheels don't come off? Right. So, so we have mentoring and training and Masterminds around that. So the mastermind we have around that is for people who want to scale. So it's, it's something for everyone until you're basically at 10,000 units, you know,
Billy 30:33
what's your, what's the website they can go to, to get more information about that? Like,
Michael 30:37
yeah, the website is as the Michael Blanc, right, so it's bln cages pronounced funny. And, you know, if you're interested, we have a bunch of free downloads in our freedom vaults, probably the best, two best places, probably our podcast, and our freedom vault, because in a freedom while there's like a free ebook on how to raise money to buy your first deal, actually how to analyze deals in 10 Minutes or Less is in there. All that stuff is in there. And you can get that at the freedom podcast.com/Billy, just for you. So is the Freedom podcast.com/Billy, it's just two free ways for people to get you know, the binary thing. There's a lot of stuff in there and you can just, you know, stalk us for a little while and then decide what you want to do.
Billy 31:18
Yeah, well, again, you know, testimonial on your behalf, I went through that pipeline, when in your funnel, and this stuff that you teach is works, it's not fluff. There's not like a bunch of 10s of hours, you have to go through to get a little bit of information, like your information is concise. It's to the point, you deliver it, you show how to do it, how to analyze your 10 Minute deal analyzer. It's like, it's a no fucking brainer. So like, I'm living proof, guys. I'm not nowhere near where I want to be in the billion dollar mark yet. But I'm on my way to transfer from the wholesale flipping company over to this whole apartment investing thing. And Mike, I think you and I are gonna become friends over time. And we'll be doing deals together for sure. Love it. Is there anything you want to add to this? Because you delivered a lot of content today. Really appreciate it.
Michael 32:02
Yeah, you know, here's the thing is, I just ask people to keep an open mind if you're doing any kind of single family house investing strategy, don't give it up. Just keep an open mind about apartments. And we'd like to help you expand that mind with like you said, the Freedom The Freedom Podcast, I would just say, listen in a couple episodes and download a couple of things. And then you know, see if that's something you could see yourself doing. And I already know without knowing, knowing you that you can do it because we have so many different people from all walks of life doing it, but it does require a bit of an open mind.
Billy 32:31
Yeah. And it takes work. It's not just gonna happen on its own. You got to put in the effort, guys. Mike, it's been wonderful having you on really big fan man, I appreciate you coming out to the podcasts and giving up 40 minutes of your day and no time is valuable. So thank you for spending this time with me my man. Thank you.
Michael 32:48
That's awesome. Thanks so much. Really.
Billy 32:49
Thank you, bro.